Following on from its Refresh launch last week, IAB Australia has released the first tranche of its Invalid Traffic (IVT) Benchmarks and outlined recommendations to help advertisers optimise their media inventory quality.
This year Group M’s annual ‘Power of One’ day saw its largest turn out yet, with over 500 employees across all their agency offices in Sydney, Melbourne, and Brisbane working as one to give their time and skills to add value and raise funds for UnLtd charities.
Ansible, the mobile marketing and technology agency of IPG Mediabrands, in partnership with YouGov, the global market research firm, and Powered by Google, has launched the inaugural MDEX, ranking the world’s most “mobile ready” brands based on five dimensions across both mobile presence and performance.
Digital measurement, a trustworthy digital value chain, building brands online and growing mobile value will be the key priorities for IAB Australia in 2017 according to its CEO Vijay Solanki.
IAB Australia has announced the appointment of Kamani Krishnan as Director of Regulatory Affairs. With ten years’ experience in government relations, legal advice and policy expertise, Kamani will take the lead on policy and regulatory issues facing the digital advertising industry.
GumGum, the leading computer vision platform for marketers and the original inventor of In-Image advertising, today announced that it is launching its visual web advertising platform in New Zealand.
For the first time advertisers are able to programmatically access SoundCloud’s global audio and video inventory in one place.
The Board of Australian communications specialist MNF Group (ASX:MNF) is very pleased to report strong organic growth for the six months ended 31 December 2016.
MyNetFone, Australia’s largest provider of hosted voice and data communications services, has launched a free service for small to medium businesses to help streamline their communications needs.
Eight out of 10 media buyers have bought streaming digital audio advertising, according to inaugural IAB “Digital Audio Advertising: State of the Nation” trade survey.
Rubicon Project (NYSE: RUBI), which operates one of the largest advertising marketplaces in the world, and Integral Ad Science (IAS), the technology and data company that empowers the advertising industry to effectively reach and influence consumers everywhere, today announced they have come together to provide advertisers with reputable, third-party viewability scores for display and video advertising at the individual ad placement level, and to deliver those scores within the auction bid request.
Tactical trading strategies particularly in the direct securities sector will provide the strongest opportunities for Australian bond investors during the first half of 2017 according to a report released today by BondAdviser, Australia’s only specialist independent fixed income research platform.
IAB Australia has continued to strengthen its team, announcing today that Jonas Jaanimagi has been engaged as Executive Consultant. Jaanimagi will provide support for the IAB Technology Council and working groups, as well as driving initiatives including the Ad Portfolio update.
Communications specialist MNF Group (ASX:MNF) has entered into an agreement to acquire Conference Call International (CCI), the largest independent conferencing and collaboration provider in Australia.
MyNetFone, Australia’s largest provider of hosted voice and data communications services, today announced it has been appointed to the Voice Services Panel for the Victorian Government as part of the Government’s Telecommunications Purchasing and Management Strategy 2025 (TPAMS2025).
Tapad and Rubicon Project (NYSE: RUBI) announced today a new global partnership offering a unified, cross-device campaign delivery solution within an automated advertising marketplace.
IAB Australia has announced that Libby Minogue, REA Group’s Executive General Manager of Media and Marketing, has joined the organisation’s board.
Seagate Technology plc (NASDAQ: STX) (the “Company” or “Seagate”) today reported financial results for the second quarter of fiscal year 2017 ended December 30, 2016.
AOL today announced new self-serve capabilities for its programmatic mobile supply-side platform, ONE by AOL: Mobile, which launched in 2016.
LaCie, the premium brand from Seagate Technology plc (NASDAQ: STX), today announced at the Consumer Electronics Show significant updates to its legendary LaCie® Rugged® and d2 storage solutions.