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Rubicon Project
Rubicon Project (NYSE: RUBI), the Global Exchange for advertising, today announced that Michael Barrett will be joining the company this week as Chief Executive Officer. Frank Addante will continue with the company as Founder and Chairman focused on Rubicon Project’s vision, strategy and thought leadership for the future.
For the first time advertisers are able to programmatically access SoundCloud’s global audio and video inventory in one place.
Rubicon Project (NYSE: RUBI), which operates one of the largest advertising marketplaces in the world, and Integral Ad Science (IAS), the technology and data company that empowers the advertising industry to effectively reach and influence consumers everywhere, today announced they have come together to provide advertisers with reputable, third-party viewability scores for display and video advertising at the individual ad placement level, and to deliver those scores within the auction bid request.
Tapad and Rubicon Project (NYSE: RUBI) announced today a new global partnership offering a unified, cross-device campaign delivery solution within an automated advertising marketplace.
Spotify, the world’s largest music streaming service, and Rubicon Project (NYSE:RUBI), operator of one of the largest advertising marketplaces in the world, have successfully executed multiple programmatic audio advertising campaigns in the APAC region, shortly after Spotify announced its global Programmatic Audio solution earlier this year.
Rubicon Project (NYSE: RUBI), which operates one of the largest advertising marketplaces in the world, today announced it has named Tom Kershaw to its global leadership team where he will serve as Chief Product & Engineering Officer, effective immediately.
Rubicon Project (NYSE: RUBI), which operates one of the largest advertising marketplaces in the world, has appointed Simone Krakowiak as Country Manager for Australia and New Zealand, effective immediately.
For the first time, Flipboard makes its ad inventory available for real-time buying through an invite-only Private Marketplace (PMP) enabled by a new strategic alliance with Rubicon Project (NYSE: RUBI), operator of one of the largest advertising marketplaces in the world.
Rubicon Project (NYSE: RUBI), which operates one of the largest advertising marketplaces in the world, and Spotify today announced that Rubicon Project has been selected to automate Spotify’s unique and highly coveted audio advertising inventory, marking the first time ever the power of automated advertising has been brought to Spotify’s digital in-app audio via Deal ID and private marketplaces.
Rubicon Project (NYSE: RUBI), which operates one of the largest advertising marketplaces in the world, and Screenvision Media, a national cinema advertising leader, today announced they have formed a strategic alliance under which Screenvision Media will, for the first time ever, make select inventory available to automated buyers via Rubicon Project’s leading Guaranteed Orders platform.
Rubicon Project (NYSE: RUBI), which operates one of the largest advertising marketplaces worldwide, today reported its results of operations for the fourth quarter and year ended December 31, 2015.
Research from ExchangeWire Research, in association with Rubicon Project (NYSE:RUBI), has found that brands are focusing their advertising budgets on high-impact mobile native and video campaigns executed in mobile apps (where consumers now spend more than two hours per day).
Net-worxs Software has announced it has partnered with Rubicon Project (NYSE:RUBI) to expand automated advertising in Australia, a first within the WiFi industry.
Gameloft Advertising Solutions has announced a partnership with Rubicon Project (NYSE: RUBI) which operates one of the largest advertising marketplaces worldwide, to automate mobile advertising across its eight billion impressions via Rubicon Project’s proven and rapidly scaling Exchange Application Programming Interface (xAPI).
Rubicon Project, which operates one of the largest advertising marketplaces in the world, has appointed Rick Mulia as Managing Director for the JAPAC region, effective immediately.
Rubicon Project (NYSE: RUBI), which operates one of the largest advertising marketplaces in the world, and Zynga (Nasdaq: ZNGA), a leading social game developer, announced today that for the first time ever marketers will be able to access Zynga’s premium guaranteed and reserved inventory via programmatic buying.
Rubicon Project (NYSE: RUBI) has released the next generation of its header bidding feature, FastLane, following the success of its recent beta launch where initial users on the desktop platform enjoyed triple digit CPM rate increases.
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