Rubicon Project (NYSE: RUBI), which operates one of the largest advertising marketplaces in the world, has appointed Simone Krakowiak as Country Manager for Australia and New Zealand, effective immediately.
Krakowiak, who will be based in Sydney, brings more than 8 years of experience, mainly in the mobile space, having worked for VDOPIA, Big Mobile and Sensis MediaSmart in that time in various business development roles.
In her time at VDOPIA, an exchange that specialises in mobile video, Simone was able to build a network of valuable contacts at Trading Desks, DSPs, SSPs and a variety of other marketing technology vendors and mobile specialist agencies. She will use this extensive digital experience and knowledge of the ANZ market to spruik the opportunities that automated advertising provides for brands, agencies and media owners.
At Rubicon Project Krakowiak will be responsible for business development and increasing the adoption of Rubicon Project’s automated advertising platform across Australia and New Zealand, reporting to Rick Mulia, Managing Director, JAPAC for Rubicon Project.
Simone Krakowiak said of her appointment: “I’m thrilled to be joining Rubicon Project at a such an exciting time in the company’s history. I am confident my background in digital, with a particular focus on mobile, will hold me in good stead for not only understanding, but helping our customers grow as they cut through an increasingly complex and noisy market.”
“We are extremely excited to welcome Simone to the Rubicon Project Australasia family. Simone brings commercial, operational, mar-tech and mobile expertise to the role, which we will leverage as we continue to shape the future of Rubicon Project in Australia and New Zealand,” said Rick Mulia, Managing Director, JAPAC for Rubicon Project.
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About Rubicon Project
Rubicon Project’s mission is to keep the Internet free and open and fuel its growth by making it easy and safe to buy and sell advertising. Rubicon Project pioneered advertising automation technology to enable the world’s leading brands, content creators and application developers to trade and protect trillions of advertising requests each month and to improve the advertising experiences of consumers. Rubicon Project is a publicly traded company (NYSE: RUBI) headquartered in Los Angeles, California.