Magnite (NASDAQ: RUBI), the largest independent sell-side advertising platform, debuts today following the merger between Rubicon Project and Telaria in April 2020.
Viewing entries in
Rubicon Project
Rubicon Project (NASDAQ: RUBI), the world’s largest independent sell-side advertising platform today released its Programmatic Ad Buying in Asia report, highlighting the bright future for programmatic in Asia. The report found that 76% of respondents reported high or medium levels of adoption, and some 88% indicated they expect programmatic budgets to remain the same or increase despite the impacts of coronavirus (COVID-19) on overall advertising budgets.
Rubicon Project (NYSE:RUBI), the global exchange for advertising, and Telaria (NYSE: TLRA), the complete software platform that optimizes yield for leading video publishers, today announced the closing of their previously announced merger, creating the world’s largest independent sell-side advertising platform, poised to capture growth in CTV. The combined company will launch with a new name in the coming months and in the interim, will continue to trade on the New York Stock Exchange under the ticker symbol RUBI.
Rubicon Project (NYSE:RUBI), the global exchange for advertising, has announced that it has executed an agreement to enable Asiaray to programmatically sell its digital out-of-home (DOOH) and video inventory across Hong Kong and Singapore using Rubicon Project’s technology platform. This will include providing buyers access to digital inventory across the 32 new train stations on Singapore’s soon-to-be operational Thomson-East Coast Line, displaying responsive advertisements that can adapt quickly to the time of day, weather or other commuter dynamics.
Rubicon Project (NYSE:RUBI), the global exchange for advertising, and Telaria (NYSE: TLRA), the complete software platform that optimizes yield for leading video publishers, announced today that they have entered into a definitive agreement to combine in a stock-for-stock merger. The transaction, which has been unanimously approved by the Boards of Directors of both companies, will create the world’s largest independent sell-side advertising platform, poised to capture growth in CTV.
Rubicon Project (NYSE:RUBI), the global exchange for advertising, today announced the acquisition of RTK.io, a leading provider of tools and services that bring simplicity and control to header bidding for publishers. RTK’s solution is built on Prebid, the same open source framework as Demand Manager, the header bidding solution Rubicon Project launched in May 2019.
Rubicon Project (NYSE:RUBI), the global exchange for advertising, has announced that two further APAC publishers have joined the Beta program for its new service Demand Manager. KPEX and Interplay Media will integrate Demand Manager into their daily operations to deploy, configure, and optimise their own Prebid-based header bidding solutions. These publishers follow SCA who integrated Demand Manager in May 2019.
Rubicon Project (NYSE:RUBI), the global exchange for advertising, today announced it has secured its first two digital out-of-home (DOOH) partnerships in Asia with Lemma Technologies in India and Aircast in the Philippines. These partnerships allow advertisers working with Rubicon Project to reach more than 20,000 premium targeted DOOH screens across the region.
Rubicon Project (NYSE:RUBI), the global exchange for advertising, today announced the appointment of Sarah Harden, Chief Executive Officer of Hello Sunshine, to its Board of Directors. Sarah brings more than two decades of experience in digital media, entertainment and direct-to-consumer video to the Company’s Board.
Rubicon Project (NYSE:RUBI), the global exchange for advertising, today announced the private beta release of Demand Manager. Demand Manager is a new service that makes it easy for large publishers to deploy, configure, and optimise their own Prebid-based header bidding solutions.
Omny Studio, creators of the leading on-demand audio publishing platform for broadcasters and enterprise podcasters, has entered into an agreement with Rubicon Project, the global exchange for advertising, to expand its video monetisation options in order to deliver industry-standard video pre-roll ads across podcast listens on the web.
Rubicon Project, the global exchange for advertising, has announced the completion of its first Asian Connected TV (CTV) integration with Hong Kong’s leading OTT Platform, myTV SUPER. The integration means that media buyers will be able to access TVB’s web, app and CTV inventory through Rubicon Project’s Exchange. Rubicon Project has also indicated it is also exploring opportunities with additional Over-The-Top (OTT) and CTV players across Asia.
Rubicon Project (NYSE: RUBI), the Global Exchange for Advertising, has announced that its Estimated Market Rate (EMR) feature yielded an average of 20 percent savings for buying platforms over pure first-price auctions, with less than a 1 percent trade-off in win rates over the first half of 2018.
Rubicon Project (NYSE: RUBI), the Global Exchange for Advertising has announced it has opened up its exchange to DSPs for programmatic buying in guaranteed private marketplaces, with Google’s DoubleClick Bid Manager the first DSP to integrate. Rubicon Project is the only third party exchange to currently offer programmatic guaranteed buying for all deal types within the DoubleClick Bid Manager Marketplace Interface.
Rubicon Project, the global exchange for advertising, today announced it has appointed Rohan Creasey as Country Manager for Australia and New Zealand, effective immediately. As Country Manager Creasey will be responsible for driving business development efforts, and the adoption of Rubicon Project’s industry-leading automated advertising exchange across the Australia and New Zealand markets.
Rubicon Project (NYSE: RUBI), the Global Exchange for advertising, today announced the launch of an open source server-side header bidding solution in closed beta.
Rubicon Project (NYSE: RUBI), the Global Exchange for Advertising, today announced Google’s DoubleClick Bid Manager has integrated Rubicon Project’s Private Marketplace (PMP) deals directly into the Bid Manager interface.
AppNexus and Rubicon Project (NYSE: RUBI) today announced the creation and launch of Prebid.org, Inc., an independent organisation dedicated to the development and promotion of open-source header bidding solutions and other open-source tools to drive publisher monetisation.
Rubicon Project (NYSE: RUBI), the global exchange for advertising, today announced that it has acquired nToggle, a technology company that makes it easier and more cost effective for programmatic buyers to find the inventory they’re looking for among the billions of bid requests they receive each day.
Rubicon Project (NYSE: RUBI), the Global Exchange for advertising, today announced the successful integration of its header bidding solution with Amazon Publisher Services’ Transparent Ad Marketplace (TAM), clearing publishers to fully deploy the solution in production. The announcement follows months of successful tests with several leading publications.