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Meltwater

Meltwater Expands Partnerships with X and Reddit, Elevating Media Intelligence Solutions

Meltwater, a leading global provider of media, social, and consumer intelligence, today announced expanded partnerships with two of the world’s largest social platforms, X and Reddit. These strategic collaborations will significantly enhance Meltwater's media intelligence offerings, providing customers with unparalleled access to diverse and authentic conversations happening online.

Australians show signs of digital detox with social media use dropping dramatically

Australia is showing the signs of a nationwide digital detox, with social media use falling sharply across many platforms according to Digital 2024 - July Global Digital Statshot Report. Published in partnership with Meltwater, a global leader in media, social and consumer intelligence, and global creative agency, we are social, the report found a significant drop in the time spent over the last quarter. Even younger Australians seem to be getting less social, with Snapchat monthly app sessions falling by 11% and TikTok by 9%.

Australia’s female athletes dominate Olympics social media

Australia’s female athletes have lit up social media feeds worldwide as well as dominated the Olympics medal podium at the Paris Olympics according to data from Meltwater, a global leader in media, social and consumer intelligence. In doing so they’ve laid out a clear case of their value for potentially lucrative sponsorship deals ahead of other members of the contingent. Meanwhile, Olympic sponsors Samsung, Coca Cola and Toyota have secured the greatest interest online across both reach and engagement.

Meltwater unveils new Meltwater Copilot built in collaboration with Microsoft

Meltwater, a global leader in media, social and consumer intelligence, today unveiled its latest innovations as part of its annual Mid-Year Release. With its marquee release, Meltwater aims to reinvent the way that communications and marketing professionals interact with data through the new Meltwater Copilot, developed as part of a market-making collaboration between Meltwater and Microsoft. 

Who’s Going for Gold: Olympic Insights from Meltwater

With less than a month to go until the Olympics start, is interest in the big event from Australia starting to ramp up? With just over 200 of the expected 500-strong Australian squad announced across 20 sports, you’d expect ardent sports fans to be getting in on the action. So, who is lifting the nation and who is getting into the spirit?

Meltwater bolsters growth with strategic partnerships and appointments

Meltwater, a global leader in social and media intelligence and data analytics, has continued to cement its growth globally and in ANZ with the announcement of a deepening of its relationship with Microsoft, the addition of two global senior executives and its partnership with The Walkley Foundation. These developments all further the company’s commitment to innovation, focus on helping customers harness data in real-time to unlock their competitive edge and customer centricity.

 

APAC marketers lead the way in leveraging AI to create social media content

Meltwater, a global leader in social and media intelligence and data analytics, has today released its State of Social Media 2024 report. It finds that although nearly half of APAC teams (47%) expect social media to play a more significant role this year, they’re more likely to dedicate the same budget rather than increase it. 

Digital 2024: Global social media users pass 5 billion milestone

Meltwater, a global leader in media, social and consumer intelligence, and We Are Social, the socially-led creative agency, have released Digital 2024, their latest annual report on social media and digital trends worldwide.

In a year full of digital milestones, Digital 2024 shows that active social media user identities* have passed the 5 billion mark (5.04 billion), equivalent to 62.3 percent of the world’s population. The global total increased by 266 million over the past year - an annual growth of 5.6 percent.

Meltwater builds custom data visualisation dashboard to track social and news commentary about The Voice referendum

Data released today by Meltwater about the upcoming referendum has found that the Yes campaign is building momentum, receiving a much higher volume of activity than the No campaign over the past 30 days. The data, which was drawn from a custom-built Meltwater data visualisation solution, tracks and unifies real-time data insights from multiple sources on The Voice referendum. It found that overall, the Yes campaign has over half of the share of voice than the No campaign, with X (Twitter) showing the greatest disparity with more than two thirds of mentions and more than double the rate of engagement than the No campaign. 

 

Meltwater Boosts Australian Growth with New Enterprise Suite

Meltwater, a global leader in media intelligence and data analytics, announced the availability of Meltwater Enterprise Intelligence Suite, a unified, comprehensive offering that provides actionable insights and transformative impact to enterprise clients as the company continues to drive its growth in Australia and the APAC region as the only all-in-one data-as-a-service provider.

Facebook remains top channel for APAC social media marketing

Meltwater, a global leader in social and media intelligence and data analytics, has today released its “State of Social Media 2023” report, revealing Facebook remains the dominant social media platform for APAC marketers, closely followed by LinkedIn and Instagram. Despite TikTok being named the fastest growing social media channel, it seems it is yet to be leveraged by marketers at the same rate as those well-established platforms.

 

Meltwater Builds on APAC Growth Momentum

Meltwater, a global leader in social and media intelligence, has continued to build on its growth in Australia and the APAC region with an expanded offering to its social analytics suite, internal promotions to its leadership team, and a new strategic partnership with NewsGuard.

Meltwater Powers Up for APAC Growth

Meltwater, a global leader in media intelligence and data analytics, has continued to cement its place as the only all-in-one data-as-a-service provider in Australia and the APAC region with the announcement of several product enhancements, an expansion of its local team and the addition of several new premium clients, including IKEA Australia.

Australian gamers most stressed in Australia

The most stressed Australians are young, male, rebellious and likely to be gamers, according to analysis by media monitoring and social analytics platform Meltwater conducted to mark Stress Awareness Month.

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