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Impact

impact.com Closes out 2022 with Strong Momentum Driven by Client and Agency Partner Growth, Expansion in Europe and Asia

impact.com, the world’s leading partnership management platform, announced today the company’s strong momentum in 2022, driven by new client and agency partner growth, strategic investment in its business, expansion in Europe and Asia, trailblazing initiatives with leading companies like Walmart by powering its new content creator portal, Walmart Creator, and new partnerships and integrations with Adobe Commerce, BigCommerce, and more.

Publishers and Brands name Commerce Content as a revenue driver

impact.com, the leading global partnership management platform, today released two new research reports that reveal key drivers for commerce content and the massive revenue opportunity it presents for digital publishers and brands. Commerce content, published by independent media organisations, allows readers to understand the goods and services promoted by an editorial team.

impact.com Fiscal Year H1 2021: $1.5B Valuation, $150M in Funding, BigCommerce Integration, 69% Customer Growth

impact.com, the leading global partnership management platform supporting more than one million partnerships for more than 1,800 brands, announced the close of a successful H1 in fiscal year 2021. Most notably, the company closed a $150 million round of funding at a $1.5 billion valuation, in preparation for an IPO. In addition, impact.com exceeded $100 million in annual recurring revenue, acquired two companies to expand its offerings, expanded its global footprint by opening new offices in Denmark and Sweden, and launched an integration with BigCommerce—one of the world’s largest ecommerce platforms.

Impact Announces $150 Million Funding at a $1.5 Billion Valuation to Accelerate Global Growth and Power Productive Partnerships

Impact, the leading global partnership management platform supporting more than one million partnerships for more than 1,600 brands, today announced $150 million in funding led by Qatar Investment Authority (QIA) and joined by Providence Public. This strategic growth investment brings Impact’s valuation to $1.5 billion, the first partnership management platform provider to reach this milestone. Impact has also surpassed $100 million in annual recurring revenue, solidifying its leadership position in the partnerships category.

Impact to Host Partnerships Experience 2021 to Educate Marketers on the Growing Partnerships Industry

Impact, the global leader in partnership automation, today announced that it will host Partnerships Experience 2021 (PX 2021), a first-of-its-kind virtual event designed to arm attendees with the knowledge, motivation and connections to create productive partnerships. PX 2021 will take place June 2-25, 2021 and will gather brands, publishers, and influencers to learn about the burgeoning partnerships ecosystem, network, and ultimately, create new partnerships.

Impact Acquires Affluent to Power Agency Managed Partnership Programs at Scale

Impact, the global leader in partnership automation, today announced the acquisition of Affluent, the leading analytics and automation platform designed to help agencies manage partnership programs for brands at scale. This acquisition, the second for Impact in 2021, furthers Impact’s investment in the Partnership Economy, offering brands, publishers, and now agencies world class technology solutions to successfully manage and grow their partnerships.

Impact Joins Shopify Plus as Certified App Partner for Influencer and Affiliate Marketing

Impact, the global leader in partnership automation, today announced it has been selected by Shopify Plus to be a Certified App Partner for influencer and affiliate marketing. With Impact’s Partnership Cloud, an integrated end-to-end solution for managing partnerships across the entire partner life cycle to activate rapid growth, Shopify Plus merchants can easily and quickly launch and automate affiliate and influencer programs without developer involvement.

Impact Creates Two New Senior Roles as Partnership Channel Flourishes and Expands APAC-wide Team

Impact, the global leader in partnership automation, today announced the creation of two senior APAC roles and the continued expansion of its APAC-wide team. This has grown from 4 people in 2018 to nearly 40 in 2021 as brands embrace the partnership channel to acquire new customers, drive incremental revenue and create memorable customer experiences. Performance partnerships were named (under the title ‘Fusion’) as one of the seven Deloitte Global Marketing Trends in 2021.

Impact Appoints Experienced Media and Marketing leader Nick Randall as Director of Customer Success and Operations, APAC

Impact, the global leader in partnership automation, today announced the expansion of its customer success and operations team in APAC to support its growing business in ANZ, Southeast Asia and China. Experienced media and marketing leader, Nick Randall has been appointed as Director of Customer Success and Operations where he is tasked with leading all customer engagement, growth and development initiatives for agencies and brands. He will also join the APAC leadership team where he will lead broader operational initiatives as Impact continues to scale across the region.

Impact’s Fiscal Year Q2 2020: New Client Wins, a New Office in Berlin, and C-Suite Appointment

Impact, the global leader in partnership automation, recently wrapped the company’s 2nd quarter of fiscal year 2020. This quarter brought a number of successes for the company, including the addition of 196 new customers globally, a new office in Berlin, the release of a tactical guide to improve the partnership journey, the launch of their annual Impact Growth event turned virtual and most recently, the hiring of Anthony J. Cali as Chief Financial Officer.

Impact Acquires ACTIVATE Influencer Marketing Platform

Impact, the global leader in partnership automation, today announced the acquisition of ACTIVATE, a leading brand and SaaS platform in the influencer industry. The acquisition, effective today, includes the industry leading end to end platform for influencer discovery; reporting; and campaign management, including collaborations across all major social platforms. Together with Impact’s existing influencer platform partners, the combined offering now becomes the #1 global influencer marketplace available today with over 300K opt-in qualified and vetted influencers.

Impact Closes Fiscal Year Q1 2020 with Strong Pipeline of New Clients and Partner Integrations as the Partnership Economy Gains Momentum

Impact, the global leader in Partnership Automation™, today announced the addition of just over 115 new customer wins in Q1 of 2020, rounding out its total client roster to more than 1,100 worldwide. New additions extend across Impact’s global reach in the U.S., APAC and EMEA regions, and include clients from a variety of sectors – from retail to finance, consumer technology, DTC services and more.

Impact Announces Creation of Chief Partnerships Officer Role and Expansion of Board of Directors

Impact, the global leader in Partnership Automation, today announced the creation of a Chief Partnerships Officer (CPsO) role within their organisation. Michael Head, former General Manager of the Impact Partnership Cloud™, was promoted to fill the CPsO role, effective February 13, 2020. They also announced the appointment of Rob Perdue, former COO & board member of The Trade Desk, to Impact’s board of directors.



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