ANZ & SEA significant contributor to 51% YoY increase in global customers
impact.com, the world’s leading partnership management platform supporting more than one million partnerships for more than 1,900 brands, today announced record growth in 2021 and welcomed a number of brands to its growing APAC customer list.
Virgin Australia, The PAS Group, True Protein, JS Health, Compare Club, Jabra and MyRepublic join other ANZ brands Big Red Group, Coles, HSBC, Puma, ZeroCo and Zeller which onboarded earlier in 2021. Globally, impact.com has seen a 51% year-on-year increase in customers.
“impact.com’s ANZ operation has exceeded our ambitious targets for 2021 as more brands, agencies and publishers are realising the value a diverse partnership program can deliver, both in terms of customer acquisition and building brand equity. Through our tech integrations, acquisitions and recent funding round, we continue to provide customers with the leading partnership management platform in the market,'' said Adam Furness, APAC Managing Director at impact.com. “We’re gearing up for further exponential growth in 2022 as Google phases out the third-party cookie and marketers readjust their strategies to reach and convert their audiences via authentic, revenue-driving partnerships.
Earlier this year, the company closed a $150 million round of funding at a $1.5 billion valuation in preparation for an IPO, which will enable impact.com to double the number of its employees across APAC by early 2022. In order to attract top talent, impact.com has also announced a company-wide paid parental leave policy, offering 26 weeks for parents.
In the last year, impact.com has seen enormous traction with two acquisitions (Trackonomics, an SSP for publishers’ partnership programs that provides page-level revenue attribution and ROI, and Affluent, an analytics and automation platform designed to help agencies manage partnership programs for brands) and four new tech integrations with Shopify, HubSpot, BigCommerce and Google Pay.
For more information—visit impact.com.
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ABOUT impact.com
Impact.com, the world’s leading partnership management platform, is transforming the way businesses manage and optimise all types of partnerships—including traditional rewards affiliates, influencers, commerce content publishers, B2B, and more. The company’s powerful, purpose-built platform makes it easy for businesses to create, manage, and scale an ecosystem of partnerships with the brands and communities that customers trust to make purchases, get information, and entertain themselves at home, at work, or on the go. To learn more about how impact.com’s technology platform and partnerships marketplace is driving revenue growth for APAC enterprise brands such as Virgin Australia, Canva, Westpac, Booktopia, The PAS Group, True Protein, JS Health, Compare Club, Jabra, MyRepublic and NAS Academy, visit www.impact.com.