Viewing entries tagged
partnership automation
Impact, the global leader in partnership automation, today announced that it will host Partnerships Experience 2021 (PX 2021), a first-of-its-kind virtual event designed to arm attendees with the knowledge, motivation and connections to create productive partnerships. PX 2021 will take place June 2-25, 2021 and will gather brands, publishers, and influencers to learn about the burgeoning partnerships ecosystem, network, and ultimately, create new partnerships.
Impact, the global leader in partnership automation, today announced the acquisition of Affluent, the leading analytics and automation platform designed to help agencies manage partnership programs for brands at scale. This acquisition, the second for Impact in 2021, furthers Impact’s investment in the Partnership Economy, offering brands, publishers, and now agencies world class technology solutions to successfully manage and grow their partnerships.
Impact, the global leader in partnership automation today announced that it has completed the acquisition of Trackonomics Ltd, the leading supply-side platform (SSP) designed for publishers’ commerce-driven content. This acquisition enhances Impact’s Partnership Cloud publisher technology capabilities.
Impact, the global leader in partnership automation, today announced it has been selected by Shopify Plus to be a Certified App Partner for influencer and affiliate marketing. With Impact’s Partnership Cloud, an integrated end-to-end solution for managing partnerships across the entire partner life cycle to activate rapid growth, Shopify Plus merchants can easily and quickly launch and automate affiliate and influencer programs without developer involvement.
Impact, the global leader in partnership automation, today announced the creation of two senior APAC roles and the continued expansion of its APAC-wide team. This has grown from 4 people in 2018 to nearly 40 in 2021 as brands embrace the partnership channel to acquire new customers, drive incremental revenue and create memorable customer experiences. Performance partnerships were named (under the title ‘Fusion’) as one of the seven Deloitte Global Marketing Trends in 2021.
Impact, the global leader in partnership automation, today announced the expansion of its customer success and operations team in APAC to support its growing business in ANZ, Southeast Asia and China. Experienced media and marketing leader, Nick Randall has been appointed as Director of Customer Success and Operations where he is tasked with leading all customer engagement, growth and development initiatives for agencies and brands. He will also join the APAC leadership team where he will lead broader operational initiatives as Impact continues to scale across the region.
Impact, the global leader in partnership automation, recently wrapped the company’s 2nd quarter of fiscal year 2020. This quarter brought a number of successes for the company, including the addition of 196 new customers globally, a new office in Berlin, the release of a tactical guide to improve the partnership journey, the launch of their annual Impact Growth event turned virtual and most recently, the hiring of Anthony J. Cali as Chief Financial Officer.
Impact, the global leader in partnership automation, today announced the acquisition of ACTIVATE, a leading brand and SaaS platform in the influencer industry. The acquisition, effective today, includes the industry leading end to end platform for influencer discovery; reporting; and campaign management, including collaborations across all major social platforms. Together with Impact’s existing influencer platform partners, the combined offering now becomes the #1 global influencer marketplace available today with over 300K opt-in qualified and vetted influencers.
Impact, the global leader in partnership automation, today released a commissioned study conducted by Forrester Consulting. The study, Smooth the Partnership Journey by Learning from high-maturity companies, provides a set of actionable next steps for optimisation, fully tailored to the maturity level of the individual programme.
Impact, the global leader in Partnership Automation software, today announced it has partnered with Narrators, Asia’s leading micro-influencer marketing platform, to enhance the ability of Impact’s customers across Southeast Asia to discover, recruit, manage, grow and measure their influencer partnerships.
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