Integration with Asia’s leading micro-influencer platform to deliver end-to-end influencer management capabilities
Impact, the global leader in Partnership Automation software, today announced it has partnered with Narrators, Asia’s leading micro-influencer marketing platform, to enhance the ability of Impact’s customers across Southeast Asia to discover, recruit, manage, grow and measure their influencer partnerships.
With micro-influencers (1,000 to 100,000 followers) accounting for over 80 per cent of Instagram Influencers in Asia[i], and the global influencer market estimated to reach US$10 billion by 2021, there is a significant opportunity for Southeast Asian brands to harness the power of micro-influencers through smart partnerships.
The integration means that Impact’s customers will not only be able to discover and recruit micro-influencers from Narrator’s 70 million+ influencer network across Singapore, Malaysia, Indonesia, Philippines, Thailand, South Korea, Hong Kong, Taiwan, Australia and New Zealand - but also manage, measure, reward and optimise their performance.
According to Antoine Gross, Impact General Manager for Southeast Asia, brands across the region are beginning to embrace micro-influencer partnerships to grow their business. He said, “Our young, populous and mobile-first society make Southeast Asia fertile territory for influencer partnerships to flourish, but historically it has been hard for marketers to measure the incrementality of their influencer campaigns at scale.” He continued, “By integrating the Narrators platform into Impact’s partnership automation solution, brands will be able to gain vital insights into the full spectrum of engagement and performance metrics to more accurately and seamlessly understand influencer campaign ROAS and contribution to the bottom line.”
The integration is a win-win for brands and influencers alike as it is only by more effective measurement that the influencer marketing category will continue to grow and high performing micro-influencers can be appropriately remunerated.
Laurent Verrier, Narrators CEO commented, “As the influencer marketing sector moves beyond simple volume related engagement metrics, it’s important for both brands and influencers to have transparency into outcome-related business metrics to more accurately gauge mutual value. We’re excited to be partnering with Impact to extend the reach of our micro-influencer network.”
The partnership is now live in Southeast Asia, with a number of Impact’s flagship brands in the region due to trial running influencer partnership campaigns with Narrators.
To learn more about Impact, influencer partnerships and the Partnership Cloud, visit impact.com.
About Impact
Impact is the global leader in Partnership Automation and catalyst for the new Partnership Economy. Impact accelerates enterprise growth by automating the full partnership lifecycle, including: discovery, recruitment, contracting, engagement, fraud protection, optimisation and payment processing for enterprise partnerships. Impact’s Partnership Cloud™ manages over $50B in e-commerce sales and processes over $2B per year in payments to partners. Impact drives revenue growth for APAC brands such as Booktopia, Canva, Decathlon China, Globalegrow and Razer – and global enterprise brands such as Bass Pro Shops, Fanatics, Getty Images, Lenovo, Levi’s, Techstyle and Ticketmaster. Founded in Santa Barbara, CA in 2008, Impact has grown to over 500 employees and twelve offices worldwide. To learn more visit www.impact.com.
About Narrators
Since 2015, Narrators leverages data and technology to gain marketing efficiencies and improve the livelihood of the largest community of social media content creators. Its mission: generate social content, reach, engagement and social commerce at scale by matching brands and social media creators. Narrators offers a fast and easy online resource tool and a team of client success managers to manage influencer marketing campaigns at scale. Headquartered in Singapore, Narrators is now the leading micro-influencer marketing platform in Asia. It boasts of a synergised team spread across the different markets it operates in SEA, Australia and Hong Kong.
[i] Socialbakers Must-Know Influencer Trends for 2019