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monetisation
InMobi, a leading provider of content, monetisation, and marketing technologies, today announced that it has appointed Jaclyn Hadida as the Country Manager for ANZ. Jaclyn’s appointment comes as Richard O’Sullivan, formerly VP & GM for ANZ and VP Agency Partnerships in APAC, is elevated to a global role within InMobi as the VP of Open Exchange, focused on strategy and growth, and will be based out of London.
InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, today announced its partnership with Red Planet to offer brands exclusive access to Red Planet Audiences for in-app advertising on the InMobi Exchange. These will be made available through InMobi’s new series of vertical and customised private marketplaces, Curated, by InMobi. Additionally, InMobi has signed a new data partnership with Eyeota and expanded its existing relationship with Experian to make their audiences available on the new private marketplaces across Australia & New Zealand.
Mobile will drive retail shopping this festive season, with new research released today revealing mobile shopping is no longer for low-cost items and 42% of mobile shoppers set to spend nearly twice the amount (over $1000) of those who shop in person or on desktop. The findings are part of the “2021 Holiday Shopping: What Brands and Retailers Need to Know” research report released by InMobi, a leading provider of content, monetisation and marketing technologies that help businesses fuel growth.
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