JCDecaux New Zealand’s latest addition to the high-impact SMARTFRAME network has arrived on Auckland’s Dominion Road. This new installation means the SMARTFRAME network now spans 27 screens across Auckland, Wellington, and Christchurch.
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Sydney Airport has reappointed JCDecaux as its exclusive media partner for Australia’s premier airport advertising contract following a rigorous and competitive tender process.
Steve O'Connor, CEO of JCDecaux, said: "Sydney Airport has set a bold and ambitious vision for the future. With passenger numbers expected to grow to over 50 million in the next three years, we are perfectly aligned to deliver the ongoing transformation of their international and domestic passenger experience. Retaining this contract solidifies our position as a leader in premium airport advertising both locally and globally. We can’t wait to continue our partnership and deliver our refreshed and remarkable offering to both Sydney Airport and the market."
JCDecaux presents its latest innovation, JCDecaux ICON. This unique wrap-around site is one of the largest Digital Large Format screens in the Southern Hemisphere, promising to captivate audiences and offering exceptional brand exposure in the heart of Melbourne’s bustling St Kilda Junction.
JCDecaux has been awarded the Transport for NSW (TfNSW) bus advertising contract for all buses in the Sydney Metropolitan regions.
Winning the competitive tender process marks a significant expansion of JCDecaux’s current bus advertising contracts across Sydney. It extends JCDecaux’s Transit reach across the whole of Sydney Metropolitan regions into LGAs including the Northern Beaches, the Hills District, Campbelltown, Liverpool, and Camden.
Leading Out-of-Home media company JCDecaux has announced that Lion and UM’s campaign Guinness Brewery of Meteorology is the winner of the inaugural Programmatic Campaign of the Year award.
The Guinness Brewery of Meteorology campaign strategy focused on leveraging the connection between the optimal temperature for a Guinness and winter temperatures in Australia. Recognising Australians' keen interest in the weather, and taking inspiration from the Bureau of Meteorology, Guinness created an entirely new weather platform, "The Brewery of Meteorology" app. This unique app informed Australians on whether it was the perfect time for a pint, creating an omnichannel experience that engaged customers from checking the forecast, to savouring the colder weather moments.