JCDecaux New Zealand’s latest addition to the high-impact SMARTFRAME network has arrived on Auckland’s Dominion Road. This new installation means the SMARTFRAME network now spans 27 screens across Auckland, Wellington, and Christchurch.
Dominion Road is the 18th frame in Auckland. It strengthens SMARTFRAME reach into city fringe suburbs, as part of the network in locations including Mount Eden, Sandringham, Kingsland, Avondale, Takapuna, Remuera, Epsom, Royal Oak and Onehunga.
Phil Eastwood, General Manager - JCDecaux New Zealand, said: “Dominion Road, as one of Auckland's busiest commuter routes, provides a strategic location for advertisers to deliver impactful campaigns. As the sole digital billboard along this major arterial, it offers maximum exposure to city commuters, with an estimated reached of over 41,000* connections over a standard two-week campaign period.
“Its compatibility with programmatic trading not only adds flexibility, but also aligns with the growing effectiveness and accountability of Out-of-Home advertising in today’s fragmented media landscape.”
The SMARTFRAME network offers a net reach of more than 600,000 people* over a standard two-week period. The Dominion Road site boosts the overall reach as part of network pack or provides significant exposure for local businesses when purchased individually.
Situated among bustling suburbs including Mount Roskill, Western Mount Eden, Sandringham, and Three Kings, Dominion Road serves as a pivotal route to Auckland CBD, the airport, and the national rugby stadium Eden Park. Its surroundings, featuring renowned dining spots, high decile schools and popular shopping destinations, attract desirable audiences including city commuters and residents.
Recent research by JCDecaux New Zealand indicates that commuting is back to an all-time high, presenting brands with an ideal opportunity to engage with the high volume of commuters.
SMARTFRAME is a portrait digital format unique to JCDecaux. With a close-to-9:16 standard ratio, it is compatible with other digital channels meaning brands can use the same content they've created for digital campaigns without having to make significant adjustments or recreate assets from scratch. This helps maintain consistency and ensures campaign effectiveness across channels.
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* Calibre
About JCDecaux
JCDecaux is the number one Out-of-Home media company worldwide, with more than 1 million advertising panels in more than 80 countries and more than 11,000 employees. Incorporated in 1964 in France, JCDecaux was listed on the Paris Stock Exchange in 2001. JCDecaux has been providing high quality, architecturally designed street furniture in Australia since 1997. Its Australian and New Zealand businesses includes 40,000 assets spanning airports, rail, transit, static and digital billboards.
Key figures
2023 revenue: €3,570.0m (a)
N°1 Out-of-Home Media company worldwide
A daily audience of 850 million people in more than 80 countries
1,056,833 advertising panels worldwide
Present in 3,918 cities with more than 10,000 inhabitants
11,650 employees
JCDecaux is listed on the Eurolist of Euronext Paris and is part of the Euronext 100 and Euronext Family Business indexes
JCDecaux is recognised for its extra-financial performance in the FTSE4Good (3.4/5), CDP (A), MSCI (AA), Sustainalytics (13.7), and has achieved Gold Medal status from EcoVadis1st Out-of-Home Media company to join the RE100
Leader in self-service bike rental scheme: pioneer in eco-friendly mobility
N°1 worldwide in street furniture (630,196 advertising panels)
N°1 worldwide in transport advertising with 153 airports and 258 contracts in metros, buses, trains and tramways (319,081 advertising panels)
N°1 in Europe for billboards (85,743 advertising panels worldwide)
N°1 in outdoor advertising in Europe (708,620 advertising panels)
N°1 in outdoor advertising in Asia-Pacific (165,292 advertising panels)
N°1 in outdoor advertising in Latin America (91,682 advertising panels)
N°1 in outdoor advertising in Africa (25,337 advertising panels)
N°1 in outdoor advertising in the Middle East (21,300 advertising panels)