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Gai Le Roy
Hosted by IAB Australia and UnLtd, the world premiere of “Addy Lala and the MOOD Tea Thieves” will be held at the Seymour Centre in Sydney on 5th December. It will tell the tale of a poor young media sales rep, Addy, struggling to meet targets. One day Addy overhears a group of peers with a magic phrase that may just change his chances of success.
IAB Australia has released the digital advertising industry’s submission to the Government’s Privacy Act Review Discussion Paper. In its response, IAB Australia sets out the critical importance of finding the right balance between protecting individuals’ privacy and ensuring that the online interactions which have become essential to everyday lives are not halted.
The Australian digital advertising market has continued its growth at pace, reaching $3.232bn for the September quarter 2021, up 42.1% year on year. The data which is drawn from the IAB Australia Online Advertising Expenditure Report (OAER) prepared by PwC, shows that retail remains the leading advertiser category and that video is continuing to be the overall star.
Industry association IAB Australia has issued an urgent call to action for brands, agencies, ad verification firms, and other companies in the digital advertising supply chain to stop blocking the news. The call comes as many brand and agency teams have mistakenly updated their programmatic and all other media buying to prevent any advertising surrounded by topics including “crisis,” “COVID-19,” and “coronavirus”.
IAB Australia today announced that it has appointed Gai Le Roy as CEO. The appointment follows a four-month executive recruitment process, during which Le Roy was interim CEO.
IAB Australia has appointed one of the industry’s most experienced research professionals in interactive advertising and digital media, announcing today that Gai Le Roy will return to the organisation as Research Director effective 1st November.
T:+61 (2) 8905 0995 PO Box 181, Cammeray NSW 2060
info@einsteinz.com.au
