IAB Australia has outlined its intention to strengthen its resolve to ensure responsible frameworks are in place to meet marketer, consumer and Government expectations through 2025, while also exploring new market needs and dynamics. The details are included in the IAB Australia Annual Report, which was released today at the inaugural IAB Australia Leadership Summit. The Report also includes an overview of the last year’s activities, including education, talent and mentoring programs, industry events and the work of the seven councils and seven working groups.
According to the Report, key priorities into 2025 will include a focus on harmonising carbon emissions tracking for media buying and planning, evolving the digital ratings currency Ipsos isis, working with industry and Government in preparation for the next tranche of privacy reforms and providing education and guidance on AI developments impacting the digital advertising industry. Further work is also slated on updating the Australian Digital Advertising Practices, as well as developing best practice and standards for the emerging retail media industry and improving the effectiveness and efficiency of digital advertising operations with a particular focus on advanced TV solutions to improve the CTV experience.
Key 2024 milestones
IAB Australia now has 190 members including 20 new members joining in FY24 and 12 to date in FY25
More than 350 people, representing a wide range of digital advertising industry companies, have participated in IAB Councils and Working Groups
90 people participated in the prestigious IAB mentoring program – with the program now having supported 450 participants in total
More than 1800 e-learning modules were undertaken
Eight submissions to Government inquiries, along with many consultations
Working with IAB Tech Lab on new frameworks and guidance to ensure the effective operation of digital advertising in a world of changing technology and regulation. These included data clean rooms, privacy enhancing technologies, podcast measurement, CTV measurement and more.
Vanya Mariani, newly appointed IAB Australia Chair and commercial director – media at carsales said “As digital advertising now commands almost 70% of the paid media market, a strong, credible and effective industry body is more critical than ever. I am immensely proud of our board and what we have achieved over the past year. While we may be fierce commercial competitors in our day jobs, we continue to unite within the IAB to support Australia’s $15.6 billion digital advertising market.”
Gai Le Roy, IAB Australia CEO said “I extend a thanks to all our members for their investment in the IAB. It allows us to provide a wide range of services to member companies, as well as funding the important work we conduct on behalf of the entire industry. As we head into 2025, our Board, Councils and the full IAB Australia team will continue to both lead and support the industry.”
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About the Interactive Advertising Bureau
As an independent industry association with more than 194 members in Australia and nearly 9,000 globally spanning media owners, publishers, technology companies, agencies, and advertisers, IAB works to align industry stakeholders to develop solutions for the issues faced by the market and develop standards that are integral to the operation of digital advertising.
As one of 45 IAB offices globally, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia as well as demonstrating to marketers and agencies the many ways digital advertising can deliver on business objectives.