Offers customers the chance to win 1 GB extra free broadband each month*
iPrimus has launched its ‘iPrimus Help Centre’ mobile app for both the iPhone® and Android® operating systems, enabling customers to keep a close eye on their fixed broadband usage. The app also allows customers to pit their gaming skills against iPrimus to win a 1GB data top-up if they have exceeded their monthly data allowance.
According to Andrew Sims, Primus Telecom’s General Manager of Marketing and Products, up to ten percent of iPrimus customers are regularly ‘shaped’ for reaching their broadband data allowance.
“We expect the easy-to-use app will be a big help for families, particularly those with teenagers who need large download allowances or indeed anyone who uses a lot of data. Keeping track of your broadband use is the key to ensuring that you aren’t inconvenienced by shaped broadband speeds.”
“The clever app is a unique blend of practicality and fun. We asked our customers on Facebook® and Twitter® what they wanted in the new app and the usage tracker was top of the list, but we also knew that they didn’t want to be ‘shaped’ at the end of a busy month, so we developed a fun game to help them out if they went over their agreed quota,” said Mr Sims.
The ‘iPrimus Help Centre’ app offers a proactive ‘Help’ button that allows the customer to request a call back from iPrimus’ Australian-based call centre.
‘iPrimus Help Centre’ is more than just an innovative ‘help’ function though. It offers customers a chance to win an additional 1GB of data* if they have been shaped for the month - they just need to beat iPrimus in the in-built arcade game.
“Arcade games are classic,” continued Sims. “The beauty is that everyone can play and you don’t have to be a gaming expert to enjoy it. Even if you don’t win the first time, you can keep playing until you do.”
The ‘iPrimus Help Centre’ app was developed by digital creative agency Native Digital and is available on iTunes and Android Market.
The ‘iPrimus Help Centre’ app can be downloaded at iprimus.com.au/smartphoneapp.
ENDS
* Customers are only eligible to receive the extra data credit if they have exhausted their current monthly quota and only entitled to a maximum of 1GB (or 1 data credit) each monthly billing period for fixed broadband only. Any unused portion of the data allowance will expire at the end of the monthly billing period. Credits will be manually applied by iPrimus staff within 2 business days. Customers will incur mobile data usage by downloading the App and by playing the arcade game.
About iPrimus http://www.iprimus.com.au
iPrimus is the residential services division of Primus Telecom and part of Primus Telecommunications Group, Inc. (PTGi) and is one of Australia’s largest telecommunications carriers. It offers a comprehensive range of high speed broadband, data, Internet, data centre and voice products, servicing both business, residential and carrier sectors. The Primus network provides nationwide coverage through its own backbone network with facilities in 66 cities and 286 DSLAM exchanges across Australia. Primus operates its own fibre network in the five major capital cities, delivering a range of business direct-connect services including IP, Ethernet, ATM, ISDN, high speed broadband, data centre and inbound as well as outbound voice services .
About PTGi
Primus Telecommunications Group, Incorporated (PTGi) is a leading provider of advanced communication solutions, including traditional and IP voice, data, mobile services, broadband Internet, collocation, hosting, and outsourced managed services to business and residential customers in the United States, Canada, Australia, and Brazil. PTGi owns and operates its own global network of next-generation IP soft switches, media gateways, hosted IP/SIP platforms, broadband infrastructure, fiber capacity, and data centres located in Canada, Australia, and Brazil. Founded in 1994, PTGi is headquartered in McLean, Virginia.
About Native Digital. http://nativedigital.com.au
Native Digital is a digital creative agency specialising in product development and digital strategy.