IAB Australia has confirmed its position on Viewability, announcing the publication of its promised white paper which details seven key areas around viewability and also delivers the first tranche of viewability benchmarking data.
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Total online advertising spend continues to grow, reaching just over $1.88 billion for the three months ending 30 September 2016 according to the latest PwC/IAB Online Advertising Expenditure Report.
In preparation for the launch of the third stage of the industry’s independent online audience measurement currency, IAB Australia’s Measurement Council has commenced a full audit of the existing Digital Ratings (Monthly) product and the processes currently being put in place in preparation for the launch of Digital Content Ratings (Daily) in 2017.
IAB Australia’s Audio Council announced today that it has endorsed the IAB U.S. Podcast Ad Metrics Guidelines for the Australian market following a thorough review and assessment.
Deepend has taken first place in Round 11.2 of IAB Australia’s Creative Showcase competition for its “Sound Storm” campaign for the National Acoustic Laboratory which uses an iPad auditory training game to treat children suffering from Spatial Processing Disorder.
Almost 30% of Australian consumers are now using ad blocking technology on one of their devices according to a new study released today by IAB Australia and conducted by Pureprofile.
IAB Australia has established a Viewabilty Taskforce to provide guidance and education around Viewability for the Australian market. The Taskforce members, who come from a range of digital industry organisations, was set up several months ago to develop a consistent definition and understanding of viewability which will enable publishers, agencies and advertisers to have more informed conversations about what they are buying or selling.
IAB Australia’s Affiliate Marketing Working Group has published the first Affiliate Industry handbook for the Australian market. Established by IAB Australia in July 2016 as a cooperative of the major Affiliate Marketing companies in Australia, the Working Group aims to bring awareness and education to the growing local market.
IAB Australia has appointed one of the industry’s most experienced research professionals in interactive advertising and digital media, announcing today that Gai Le Roy will return to the organisation as Research Director effective 1st November.
The use of attribution modelling, ad fraud detection, brand safety and ad viewability tracking technologies has increased markedly across Australian agencies servicing both clients and publishers as they strive to drive more efficient results for their clients according to a research report released today by IAB Australia.
Mobile shopping and purchasing have become the norm across the globe, according to “Mobile Commerce: A Global Perspective,” an in-depth survey of mobile users from 19 countries around the world, released today by the Interactive Advertising Bureau (IAB) at the IAB MIXX Conference.
IAB Australia today announced the appointment of Nicole Sheffield, Managing Director of News Digital Networks Australia (News DNA) as the new Chair of its Board. Unanimously voted to the role by the IAB Australia Board, her appointment is effective immediately.
IAB Australia demonstrated its intent to listen and evolve under the leadership of newly appointed CEO Vijay Solanki by hosting an IAB Council Refresh event in Sydney last week.
The Australian online advertising market has again delivered robust double-digit growth increasing $1.6 billion to reach $6.8 billion for the full financial year ending June 30th 2016, a 29.7 percent increase over the prior financial year.
Leo Burnett Melbourne has taken the honors in Round 11.1 of IAB Australia’s Creative Showcase for its “Reword” campaign which uses an online tool to help young people recognise online bullying.
Newly appointed IAB Australia CEO, Vijay Solanki, has launched a “First50” tour which will see him meet with 50 key organisations and stakeholders in the digital industry over the coming months.
An international panel of expert judges has named M&C Saatchi’s “Game of Balls” campaign for the Blue Balls Foundation as the winner of IAB’s Creative Showcase Best of the Best Award.
IAB Australia has signalled its intent to listen and evolve, announcing today that it has appointed Vijay Solanki as its new CEO.
Australian online advertising has recorded another solid quarter, reaching $1,731m for the quarter ending March 2016, a 33.5 percent year on year increase.
VML has taken the top honors in IAB’s Creative Showcase Round 10.4 for its Loaded campaign for McDonald’s Australia launch of its Loaded Fries. Second place was awarded to Digital Arts Network for its Krispy Kreme campaign, and second runner up went to Southern Cross Austereo for its work for EA Games.