IAB Australia today announced the appointment of Nicole Sheffield, Managing Director of News Digital Networks Australia (News DNA) as the new Chair of its Board. Unanimously voted to the role by the IAB Australia Board, her appointment is effective immediately.
In announcing the appointment, IAB Australia also recognised and warmly thanked Ed Harrison, CEO of Yahoo7 for his leadership of the board during his two year term as Chair. The role of IAB Chair is rotated through the IAB Board with a maximum tenure of two years.
Outgoing Chairman Ed Harrison said “The IAB has achieved a lot in the last two years, especially in its world leading development of online audience measurement. Now that Vijay is up and running, it’s a great time to pass on the baton. The IAB Board is strong and Nicole will do a fantastic job.”
Well known and respected by the industry, marketers and media, Sheffield brings considerable commercial and digital acumen to the role. She will work closely with the Board and newly appointed CEO Vijay Solanki to proactively define the future of the digital industry in Australia and ensure it thrives and prospers.
Sheffield commented “I am delighted to take over as Chair following Ed’s fabulous work and look forward to working closely with the highly engaged and professional IAB board. Vijay has already made his mark with the introduction of new Council Chairs and you can expect to hear more from us on future strategy as the IAB continues to evolve.
“The next two years will be significant for the fast growing and dynamic digital industry. The importance of digital daily ratings and evolution of measurement will be key to success, solidifying the opportunities that digital offers marketers and becoming essential in their daily lives and campaigns,” said Sheffield.
Sheffield is recognised as one of the most influential and senior women in Australian media and brings a wealth of experience to the IAB Australia. In addition to her roles as Managing Director of News DNA and IAB Chair, Sheffield sits on theboard of Chief Executive Women and is Chair of Marketing and Communications. She has a Bachelor of Arts/Bachelor of Laws from Macquarie University and a Masters of Business from UTS.
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About the Interactive Advertising Bureau
The Interactive Advertising Bureau (IAB) Limited is the peak trade association for online advertising in Australia and was incorporated in July 2010. As one of over 43 IAB offices globally, and with a rapidly growing membership, IAB Australia's principal objective is to support and enable the media and marketing industry to ensure that they thrive in the digital economy.
The role of the IAB is to work with its members and the broader advertising and marketing industry to assist marketers to identify how best to employ online as part of their marketing strategy, to better target and engage their customers and build their brands.
By addressing the core pillars of growth of the online advertising industry - simplified and standard online audience measurement, research, and online operational standards and guidelines, and regulatory affairs, IAB Australia leverages the skills, experience and commitment of its members to advocate the benefits of online advertising by acting as an authoritative and objective source for all online advertising issues whilst promoting industry-wide best practice.
IAB Australia is a registered not-for-profit organisation; membership fees and revenue generated is invested back into the IAB's membership benefits such as resources, events, reporting, and industry representation.
For further information about IAB Australia please visit: www.iabaustralia.com.au