M&C Saatchi’s smart and pioneering campaign, Project Clever Buoy, has been nominated as the winner of IAB Australia’s Creative Showcase 8.6. Soap Creative was the runner up, with its inspiring breast cancer awareness campaign, I Touch Myself Project.
Smartphone-owning soccer fans across the globe expect their mobile devices to take on a pivotal role when it comes to their FIFA World Cup 2014 experience, according to “2014 World Cup: A Global Mobile Perspective,” a landmark international study from the Interactive Advertising Bureau (IAB).
Data released in the latest IAB / PWC Online Advertising Expenditure Report has confirmed that the online advertising market continues to grow, reporting 17.1 percent year-on-year growth for the quarter ending 31st March 2014 and total expenditure for the quarter of $1,067 million.
IAB Australia has launched its Video Advertising Council, drawing members from organisations representing a range of offerings and products in the digital advertising industry. In keeping with the IAB’s “Big Tent” principle the members include publishers, networks and agencies to ensure that all key issues and challenges faced by the industry are addressed. Launch members include Adaptv, Foxtel, Google, MCM, MCN, VENA, SpotXchange, SBS, TEN, TubeMogul, TVN Videology, and Yahoo!7, with more organizations expected to join in the coming months.
Australian digital marketers are the most confident in their ability to deliver digital marketing activity according to a worldwide report released today by IAB Australia and The Knowledge Engineers.
Mobile advertising in Australia has been described as a two speed digital economy, with research released today by TNS and IAB Australia showing that marketers and publishers who are not investing in mobile advertising risk being left behind.
Circul8’s empowering and unexpected campaign, Tinder Takeover, has been named the winner of IAB Australia’s Creative Showcase 8.5.
Publishers, agencies and advertisers have joined with the MFA and AANA at IAB Australia’s Town Hall meeting to discuss the way forward for online audience measurement in Australia.
IAB Australia’s Measurement Council has today issued an Audience Measurement Landscape and Positioning Paper, outlining the key areas for online measurement ahead of its Town Hall meeting on Wednesday 19th March.
Data released today by PricewaterhouseCoopers has confirmed online as the industry darling, with online advertising expenditure surpassing Free to Air TV advertising revenue for the calendar year for the first time since the start of data collection in 2002.
IAB Australia will host a ‘town hall’ meeting on March 19th 2014 for agencies, marketers and publishers to discuss the industry priorities and issues around online audience measurement including the need for measurement which moves beyond the desktop to mobile, tablet and other smart devices.
With mobile advertising now one of the fastest growing segments of the Australian online advertising market, IAB Australia has today put a call out to marketers to ensure they develop their creative and campaigns in a mobile compatible format.
Clemenger BBDO’s simple yet highly innovative campaign, Australia Post Video Stamp has swept the field to be named the winner of IAB Australia’s Creative Showcase 8.4.
Six months after her appointment, IAB Australia’s CEO Alice Manners today outlined a plan for the Association which will see it broaden its remit to support the entire digital advertising industry and help it provide and demonstrate the benefits of ad funded interactive experiences to all Australians.
Advertisers, agencies and publishers know that the clock is ticking with 13 new Australian Privacy Principles (APPs) coming into affect on 12 March 2014.
IAB Australia today announced Nina Nyman has been promoted to Director of Events and Education.
Clemenger BBDO’s highly engaging and artistic campaign, “The Melbourne Remote Control Tourist” has impressed the judges and been named the winner of IAB Australia’s Creative Showcase 8.3.
IAB Australia has taken another significant step to drive the growth of the online and mobile market, announcing that it has joined forces with seven key publishers to invest in and launch a Mobile Audience Panel Measurement Pilot.
Online advertising has continued its strong growth, exceeding $1bn in the September 2013 quarter while recording 25 percent growth year on year from September 2012 and 4.6 percent on the prior quarter according to IAB Australia’s Online Advertising Expenditure Report (OAER) which is produced by PricewaterhouseCoopers (PwC) and was released today.
VML’s highly engaging and well executed campaign, The Missing Person Pre-Roll has impressed the judges and been named the winner of IAB Australia’s Creative Showcase 8.2. Lavender picked up second place with its interactive campaign Pay Pig; and The Monkeys snared third place with its Intelligent Sounds campaign.
