Last opportunity for marketers and agencies to prepare for Privacy Law changes that come into affect 12 March 2014
Advertisers, agencies and publishers know that the clock is ticking with 13 new Australian Privacy Principles (APPs) coming into affect on 12 March 2014. Failure to comply with these APPs could give rise to penalties as great as $1.7 million. The AANA, IAB Australia and MFA today announced they are collaborating to deliver a Privacy Workshop Avoiding Dirty Data on February 25th which will help demystify the new APPs, provide guidance on how to manage the reforms and address potential compliance gaps. The workshop will be free of charge to all AANA, IAB Australia and MFA members.
The Avoiding Dirty Data workshop will include a presentation from Mark Bamford, Partner at TressCox Lawyers, on the key changes, followed by a discussion and workshop of practical scenarios with a panel representing advertisers, publishers and media agencies.
According to Sunita Gloster, CEO of the AANA, the collaboration of the three Associations to deliver the workshop is a good way to address such an important industry issue.
“Each of our Associations has a different perspective on the changes reflecting our different membership, but all our members are impacted and we believe that addressing the issue collectively will help encourage a holistic view of the privacy issues that impact us all.” said Ms Gloster.
Key law changes addressed in the Avoiding Dirty Data workshop will include procedures for the collection, handling and disclosure of personal information; understanding the new requirements for an outward facing privacy policy; the impacts of the APPs on direct marketing; and cross border disclosure of personal information.
To register for the free Avoiding Dirty Data workshop please visit http://avoidingdirtydata.eventbrite.com.au
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About the AANA
www.aana.com.au
Founded in 1928, the AANA is the peak national body for advertisers involved in Australia’s $30 billion a year advertising, marketing and media industry. As the respected voice for brands the AANA charter is to inspire and promote responsible, innovative and respectable marketing. At the core of this charter is AANA’s clear mandate to maintain and evolve the Codes which underpin the self-regulatory system of advertising in Australia, safeguarding the rights of its members to commercial free speech and protecting consumers by ensuring advertising and marketing communications are conducted responsibly.
About the Interactive Advertising Bureau
www.iabaustralia.com.au
The Interactive Advertising Bureau (IAB) Limited is the peak trade association for online advertising in Australia and was incorporated in July 2010. As one of over 40 IAB offices globally, and with a rapidly growing membership, IAB Australia’s principal objective is to increase the share of advertising and marketing dollars that interactive media captures in the marketplace.
IAB Australia’s board includes representatives of AIMIA, Carsales.com, Fairfax Media, Google, Mi9, Network Ten, News Australia, REA Group, SBS, Telstra Media Group, TressCox Lawyers and Yahoo!7. It has four objectives:
- To develop, coordinate and promote industry standards and guidelines that make interactive advertising a simpler and more attractive medium for agencies, advertisers and marketers
- To prove and promote the effectiveness of interactive advertising to advertisers, agencies, marketers, and the press
- To be the primary advocate for the interactive marketing and advertising industry
- To expand the breadth and depth of IAB membership while increasing direct value to members
About the MFA
www.mediafederation.org.au
The Media Federation of Australia (MFA) is the peak body representing media communication companies. The MFA is a non-for-profit organisation established in 1997 with a current membership base that represents around 72% of all media billings placed by Media Agencies in Australia. The MFA’s vision is to encourage operational excellence in the field of media communication connections and to define and develop best practice standards to support its member and the role it plays in servicing its clients.
Phone: 02 8986 3966.