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Ecommerce retailers across Asia Pacific (the APAC) region send the most cart recovery emails, in comparison to their global counterparts, as they look to rescue lost revenue and maximise every online sales opportunity, according to data from dotdigital, the leading omnichannel marketing automation platform.
Digital retailers across the APAC region (Australia, New Zealand and Singapore) are offering shoppers a strong online user experience (UX), scoring 61% globally – second only to the UK (65%) and in-line with US brands, according to data from dotdigital, the leading omnichannel marketing automation platform. However, while UX performed well, online retailers still needed to improve their omnichannel marketing capabilities in order to capitalise on increased ecommerce revenues, which have been accelerated by Covid-19.
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