Gaming is emerging as a core channel for youth engagement with TotallyAwesome’s annual Youth-First Digital Insights research released today finding social via gaming is fast becoming the choice for Australian Gen Alpha (4 - 18). According to the research, Gen Alpha’s use of social media has declined an average of 8% over the past 12 months and they are instead turning to gaming platforms to socialise. The report notes 50% of teens now game so they can play with their friends and 46% game because it makes them feel more connected with their friends.
TotallyAwesome, a youth-first specialist marketing and media company, is offering employees up to USD $5,000 towards fertility fees as well as extra leave for those receiving treatment.
TotallyAwesome, a youth-first specialist marketing and media company, announces the appointment of four senior executives as it grows operations in Asia Pacific to cater for the demand in brands wanting to engage Gen Z and Gen Alpha. Pablo Gomez joins as Chief Strategy Officer APAC, Belinda Casselden as Head of Marketing APAC, Brian Riedlinger as Chief Delivery Officer and Jeff Franco as Regional Head of Growth APAC. All four roles are newly created positions.
TotallyAwesome, Australia’s most advanced digital advertising network for kids, teens, and families, today announced the appointment of Tom Simpson as Non- Executive Chair. The appointment comes just weeks after the company announced that it successfully raised US$10 million in seed funding from Partners for Growth and Yefira Group to invest in product development, onboard sales, data science and machine learning talent; and explore strategic mergers and acquisitions.
TotallyAwesome, Australia’s most advanced digital advertising network for kids, teens, and families, today announced it has raised US$10M (debt and equity combined) seed funding from leading San Francisco based Partners For Growth and Singapore based boutique investment growth advisory firm Yefira Group specialising in adtech investment consulting. TotallyAwesome enables a youth-safe digital ecosystem by curating the largest supply of media inventory for brands to engage with more than 500 million monthly active under 18-users across APAC, safely.
TotallyAwesome, Australia’s most advanced digital advertising network for Gen Z and families, today announced the Australian and APAC launch of TotallyPlay, a gaming platform that enables brands and advertisers to connect with the region’s estimated 450+ million gamers[1] aged under-18 without the need for third-party online data.
TotallyAwesome, Australia’s most advanced digital media network for GenZ and families, has launched TotallyAwesome Programmatic Playground, a world-first digital platform that allows APAC advertisers to engage with under 18’s in brand safe environments at scale using programmatic technology.
Having an open conversation about online safety is vital for protecting children, according to paediatric psychologist Amanda Abel from leading kids-safe digital media company, TotallyAwesome.
To help keep children safer, Amanda has shared 7 Smart Safety Tips for this year’s Safer Internet Day which has the theme: "Play it safe and fair online".
