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InMobi
InMobi, a leading provider of content, monetisation and marketing technologies that help businesses fuel growth, today announced that it has welcomed two new sales managers to its expanding Australia and New Zealand team, as demand for its mobile marketing solutions continues to accelerate.
Mobile will drive retail shopping this festive season, with new research released today revealing mobile shopping is no longer for low-cost items and 42% of mobile shoppers set to spend nearly twice the amount (over $1000) of those who shop in person or on desktop. The findings are part of the “2021 Holiday Shopping: What Brands and Retailers Need to Know” research report released by InMobi, a leading provider of content, monetisation and marketing technologies that help businesses fuel growth.
InMobi, a leading provider of content, monetisation and marketing technologies that help businesses fuel growth, today announced that it has entered into a definitive agreement to acquire Appsumer, a performance insights platform for mobile app advertisers that provides a 360-degree view of marketing spend across channels, allowing advertisers to turn complex data into rich insights. Based in London, Appsumer has been the intelligence platform of choice for performance marketing teams at consumer brands, including Miniclip, Picsart, Viber and more. The company was funded by Galvanise Capital and named a Top 100 UK start-up.
HUMAN Security, Inc. (formerly White Ops), a cybersecurity company that protects enterprises from bot attacks to keep digital experiences human, today announced a partnership with InMobi, a leading provider of marketing and monetisation technologies that fuel industries around the world. The partnership, which includes a direct integration with HUMAN’s MediaGuard solution, enforces both companies’ commitment to building a transparent and fraud-free in-app advertising ecosystem with real-time visibility and active protection against malicious bot activity. In addition, InMobi is joining the Human Collective as part of a continued, collaborative effort to disincentivise cybercrime by raising the consequences and practical cost of fraud through shared resources and cooperation across the industry.
Australian brands are responding to the gaming boom, with FMCG, automotive, travel and government chasing the high engagement and superior brand safety opportunities offered by mobile gaming according to new research report released today by InMobi, the world’s leading independent marketing cloud.
InMobi, the world’s leading marketing cloud, announced the availability of the services of its mobile-first consumer intelligence platform – InMobi Pulse, on The Trade Desk’s demand side platform (DSP). Through this first-of-its-kind partnership, InMobi and The Trade Desk will provide brands with the ability to deterministically measure the incremental brand impact of their campaigns across digital media – mobile web, desktop, and in-app.
InMobi, the world's leading independent marketing cloud, today announced the launch of in-game advertising which is now available for brands across the globe to access programmatically on InMobi Exchange. The launch of unique in-game inventory on InMobi Exchange will enable brands to reach premium mobile users with ads that blend into the game environment, like electronic advertising boards in an in-game sports stadium, an esports arena or the extremely popular casual and hypercasual gaming space.
InMobi, the world’s leading independent marketing cloud, today announced the launch of UnifID, an industry-first offering designed to simplify and streamline identity resolution for mobile app publishers and developers. UnifID (pronounced “unified”) works as a stand-alone solution or in combination with other industry-leading alternatives that have entered the marketplace. It is designed to help app publishers make their advertising inventory more addressable and thus more valuable to advertisers.
InMobi, one of the world’s leading independent marketing cloud today announced that it has appointed Krista Thomas, Senior Vice President and Global Head of Marketing for InMobi Marketing Cloud. The proven ad tech veteran will leverage 20 years in the media and marketing industries to dramatically expand InMobi Marketing Cloud’s global awareness and influence, optimise customer acquisition, and launch innovative new solutions that leverage InMobi’s end-to-end advertising solutions to activate audiences, drive meaningful connections, and ignite growth.
InMobi, the world’s leading marketing cloud, has bolstered its Australia and New Zealand operations with the appointment of Aimee Jenkins as Sales Manager and the promotion of Nicholas Robson to a newly created national role of Head, Agency & Strategic Clients.
InMobi is pleased to announce it has joined Prebid.org, the independent organisation designed to ensure and promote fair and transparent marketplaces across the industry, as a Technology Partner Member. As a firmly established in-app leader in the industry, InMobi will impart strategic counsel and engineering resources to key Prebid initiatives. As further validation of the deep involvement InMobi plans to provide, InMobi will join the following Prebid working groups: Prebid Mobile, Prebid CTV-OTT Taskforce, Video Taskforce, and Identity.
InMobi, the world’s leading marketing cloud, today announced the launch of the Post-IDFA Alliance, a partnership of mobile marketing technology companies focused on addressing the concerns of mobile marketers and app publishers in the wake of Apple’s recent update to their IDFA policies. The alliance, which includes Liftoff, Fyber, Chartboost, Vungle, Singular and InMobi, represents a broad spectrum of companies instrumental to the mobile advertising industry.
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