IAB Australia has launched a Digital Data Best Practice Handbook for publishers, agencies and marketers which provides an introduction and assessment of the benefits of first, second and third party digital data for businesses.
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IAB Australia has published its “Mobile Location Data Handbook” giving marketers guidance on how to use mobile location advertising to acquire and retain audiences. The Handbook aims to simplify location data for those thinking of employing it, and offers practical advice for those already using it in their marketing efforts.
IAB Australia has joined the international group ‘Coalition for Better Ads’ as an affiliate member, continuing its push towards supporting Australian marketers and advertisers to build brands online.
Following on from its Refresh launch last week, IAB Australia has released the first tranche of its Invalid Traffic (IVT) Benchmarks and outlined recommendations to help advertisers optimise their media inventory quality.
Digital measurement, a trustworthy digital value chain, building brands online and growing mobile value will be the key priorities for IAB Australia in 2017 according to its CEO Vijay Solanki.
IAB Australia has announced the appointment of Kamani Krishnan as Director of Regulatory Affairs. With ten years’ experience in government relations, legal advice and policy expertise, Kamani will take the lead on policy and regulatory issues facing the digital advertising industry.
Eight out of 10 media buyers have bought streaming digital audio advertising, according to inaugural IAB “Digital Audio Advertising: State of the Nation” trade survey.
IAB Australia has continued to strengthen its team, announcing today that Jonas Jaanimagi has been engaged as Executive Consultant. Jaanimagi will provide support for the IAB Technology Council and working groups, as well as driving initiatives including the Ad Portfolio update.
IAB Australia has announced that Libby Minogue, REA Group’s Executive General Manager of Media and Marketing, has joined the organisation’s board.
IAB Australia has confirmed its position on Viewability, announcing the publication of its promised white paper which details seven key areas around viewability and also delivers the first tranche of viewability benchmarking data.
Total online advertising spend continues to grow, reaching just over $1.88 billion for the three months ending 30 September 2016 according to the latest PwC/IAB Online Advertising Expenditure Report.
In preparation for the launch of the third stage of the industry’s independent online audience measurement currency, IAB Australia’s Measurement Council has commenced a full audit of the existing Digital Ratings (Monthly) product and the processes currently being put in place in preparation for the launch of Digital Content Ratings (Daily) in 2017.
IAB Australia’s Audio Council announced today that it has endorsed the IAB U.S. Podcast Ad Metrics Guidelines for the Australian market following a thorough review and assessment.
Deepend has taken first place in Round 11.2 of IAB Australia’s Creative Showcase competition for its “Sound Storm” campaign for the National Acoustic Laboratory which uses an iPad auditory training game to treat children suffering from Spatial Processing Disorder.
Almost 30% of Australian consumers are now using ad blocking technology on one of their devices according to a new study released today by IAB Australia and conducted by Pureprofile.
IAB Australia has established a Viewabilty Taskforce to provide guidance and education around Viewability for the Australian market. The Taskforce members, who come from a range of digital industry organisations, was set up several months ago to develop a consistent definition and understanding of viewability which will enable publishers, agencies and advertisers to have more informed conversations about what they are buying or selling.
IAB Australia’s Affiliate Marketing Working Group has published the first Affiliate Industry handbook for the Australian market. Established by IAB Australia in July 2016 as a cooperative of the major Affiliate Marketing companies in Australia, the Working Group aims to bring awareness and education to the growing local market.
IAB Australia has appointed one of the industry’s most experienced research professionals in interactive advertising and digital media, announcing today that Gai Le Roy will return to the organisation as Research Director effective 1st November.
The use of attribution modelling, ad fraud detection, brand safety and ad viewability tracking technologies has increased markedly across Australian agencies servicing both clients and publishers as they strive to drive more efficient results for their clients according to a research report released today by IAB Australia.
Mobile shopping and purchasing have become the norm across the globe, according to “Mobile Commerce: A Global Perspective,” an in-depth survey of mobile users from 19 countries around the world, released today by the Interactive Advertising Bureau (IAB) at the IAB MIXX Conference.