In its search for a three-year preferred supplier to provide a digital audience-measurement solution in Australia, the Interactive Advertising Bureau (IAB) Australia has announced that Nielsen and GfK have made the final round of the tender process.
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Video advertising has been confirmed as the industry darling for FMCG, retail and finance brands, growing 76 percent year on year to reach $196m for the financial year ended 30th June 2014.
Ed Harrison, CEO of Yahoo7, has been elected as the new Chairman of Interactive Advertising Bureau (IAB) Australia’s Board.
With online traffic fraud dominating recent global news and claims being made that bot-generated activity comprises as much as 25 percent of views of some worldwide campaigns, IAB Australia’s Brand Safety Council has issued two white papers to better guide the digital advertising industry on issues around online traffic fraud.
Soap Creative’s innovative campaign for Toyota, “Cars That Feel,” has been named the winner of IAB Australia’s Creative Showcase 9.1.
The Interactive Advertising Bureau of Australia (IAB) and the Media Federation of Australia (MFA) announced today that they have joined forces to launch the IAB-MFA Agency Advisory Group (IMAAG).
Mobile screen time is leading the way according to new data released by IAB Australia and Nielsen which shows that 52 percent of digital screen time is spent on mobile devices.
Comscore, GfK, Nielsen and Roy Morgan Research have been named as IAB Australia’s short list for its digital audience measurement tender process which is currently underway.
IAB Australia held its end of year Creative Showcase event this week to select the “Best of the Best” from the FY13/14 rounds.
M&C Saatchi’s smart and pioneering campaign, Project Clever Buoy, has been nominated as the winner of IAB Australia’s Creative Showcase 8.6. Soap Creative was the runner up, with its inspiring breast cancer awareness campaign, I Touch Myself Project.
Smartphone-owning soccer fans across the globe expect their mobile devices to take on a pivotal role when it comes to their FIFA World Cup 2014 experience, according to “2014 World Cup: A Global Mobile Perspective,” a landmark international study from the Interactive Advertising Bureau (IAB).
Data released in the latest IAB / PWC Online Advertising Expenditure Report has confirmed that the online advertising market continues to grow, reporting 17.1 percent year-on-year growth for the quarter ending 31st March 2014 and total expenditure for the quarter of $1,067 million.
IAB Australia has launched its Video Advertising Council, drawing members from organisations representing a range of offerings and products in the digital advertising industry. In keeping with the IAB’s “Big Tent” principle the members include publishers, networks and agencies to ensure that all key issues and challenges faced by the industry are addressed. Launch members include Adaptv, Foxtel, Google, MCM, MCN, VENA, SpotXchange, SBS, TEN, TubeMogul, TVN Videology, and Yahoo!7, with more organizations expected to join in the coming months.
Australian digital marketers are the most confident in their ability to deliver digital marketing activity according to a worldwide report released today by IAB Australia and The Knowledge Engineers.
Mobile advertising in Australia has been described as a two speed digital economy, with research released today by TNS and IAB Australia showing that marketers and publishers who are not investing in mobile advertising risk being left behind.
Circul8’s empowering and unexpected campaign, Tinder Takeover, has been named the winner of IAB Australia’s Creative Showcase 8.5.
Publishers, agencies and advertisers have joined with the MFA and AANA at IAB Australia’s Town Hall meeting to discuss the way forward for online audience measurement in Australia.
IAB Australia’s Measurement Council has today issued an Audience Measurement Landscape and Positioning Paper, outlining the key areas for online measurement ahead of its Town Hall meeting on Wednesday 19th March.
Data released today by PricewaterhouseCoopers has confirmed online as the industry darling, with online advertising expenditure surpassing Free to Air TV advertising revenue for the calendar year for the first time since the start of data collection in 2002.
IAB Australia will host a ‘town hall’ meeting on March 19th 2014 for agencies, marketers and publishers to discuss the industry priorities and issues around online audience measurement including the need for measurement which moves beyond the desktop to mobile, tablet and other smart devices.