The State of the Video Industry report from AOL shows continued growth in the use of digital video in Southeast Asia, with budgets being switched from other media.
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online video advertising
Product development and a focus on yield growth have seen Classified Advertising emerge as the highest growth category according to the latest Interactive Advertising Bureau (IAB) Online Advertising Expenditure Report for the quarter ending 30 September, 2014.
The second annual State of the Video Industry Report, released today by IAB Australia and Adap.tv, a division of AOL Platforms, has provided further evidence that the medium is growing quickly, with publishers reporting increased revenue, higher fill rates and stronger yields, whilst advertisers are using increasingly sophisticated methods to deliver efficient outcomes.
Adap.tv today announced the Australian launch of the In-Target Audience Optimisation tool, designed to increase the effectiveness of online video advertising.