A global-first neuroscience research study has found that True Crime podcast content delivers advertisers engagement and memorability at levels known to be effective in influencing consumer decisions and changing behaviour.
The Crime Pays: Guide to Understanding True Crime Podcast Audiences and Advertising Opportunities report from IAB Australia and Neuro-Insight, the world’s preeminent neuro-marketing and neuro-analytics company, tracked participants brain activity while listening to podcast content and advertising. It then assessed responses in True Crime and Entertainment podcasts as well as benchmarking against Neuro-Insight’s rich database across a wide range of media environments.