InMobi, a leading provider of mobile marketing and monetisation technologies, announced its new industry-first, proprietary programmatic bidder to better drive iOS app performance for growth marketers without relying on user-level identifiers. Complementing InMobi’s traditional demand-side platform (DSP), the pioneering automated bidder is built from the ground up to rely solely on privacy-safe data signals when optimising programmatic media buys while leveraging Apple’s SKAdNetwork (SKAN) attribution framework.