Macquarie University is the first Australian organisation to deploy Meltwater’s industry-first custom data visualisation and Command Centre offering. Meltwater’s custom solution allows an organisation to pull all its data into one branded centralised visual hub in real time, delivering actionable business insights. Organisations can combine analysis of paid, earned, and owned performance across news and social media, as well as integrate data from paid advertising campaigns, website analytics, and data from marketing automation and CRM platforms.