DoubleVerify Research Reveals Retail Media is an Opportunity for Safe Engagement Despite Some Viewability Challenges

May 22, 2024

DoubleVerify ("DV"), a leading software platform for digital media measurement, data, and analytics, today announced a preview of findings from its eighth annual Global Insights Report, which analyses media quality and performance trends across more than one trillion impressions from over 2,000 brands in 100 markets. The proprietary research uncovered the opportunities of and challenges for retail media networks, which continue to gain popularity with their rich consumer data and ability to reach audiences at the point of purchase, especially as cookie deprecation approaches.

DoubleVerify Launches Programmatic Pre-Bid Attention Optimisation Segments To Maximise Campaign Performance

May 11, 2023

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, announced today the expansion of its performance solutions to include pre-bid attention optimisation segments – enabling brands and agencies to maximise campaign performance at scale by identifying inventory characterised by high attention.

DoubleVerify Publishes Inaugural Impact Report, Demonstrating Commitment to Sustainability, Equity & Corporate Social Responsibility

May 5, 2023

DoubleVerify, (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the launch of its first impact report, highlighting the company's progress and investments in climate and sustainability, people, culture and equity, and business ethics and governance goals.

DoubleVerify Takes Down First Large-Scale Ad Impression Fraud Scheme in Audio

February 3, 2023

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the discovery of “BeatSting,” the first large-scale ad impression fraud scheme to target audio inventory. Since the DV Fraud Lab first identified the family of fraud in 2019, an estimated $20 million has been siphoned from advertisers. BeatSting alone is responsible for costing unprotected advertisers up to $1 million per month.

DV study underscores that Attention-grabbing ads are key to performance, but context is key — consumer concerns about inflammatory or misleading content surge

November 15, 2022

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today releases its 2022 ‘Four Fundamental Shifts in Advertising and Media’ report.

DoubleVerify Extends Media Quality Authentication to Netflix

October 14, 2022

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced a first-of-its-kind partnership with Netflix to enable media verification and maximise advertiser performance across its platform. The partnership will leverage DV’s technology and data to help Netflix advertisers ensure their video ads are fully viewed, by real people and safe from Fraud/Invalid Traffic (“IVT”).

DoubleVerify Launches New Attention Lab to Help Advertisers Maximise Campaign Performance

October 6, 2022

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the launch of the new DV Attention Lab™ to help advertisers optimise campaign performance using in-depth “attention data” on ad engagement and ad exposure.

DoubleVerify Launches New Carbon Emissions Measurement Offering Powered by Scope3

June 22, 2022

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced an exclusive partnership with Scope3, the preeminent source of truth for supply chain emissions data for organisations seeking to make carbon-aware business decisions.

DoubleVerify Global Insights Report: As Ad Dollars Move to Connected TV, Fraud Schemes Spike 70% Globally

May 17, 2022

DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, today released its 2022 Global Insights Report, analysing media quality and performance trends from more than one trillion impressions delivered across over 2,100 brands in 80 markets. This fifth year anniversary report explores how far the industry has come since 2017.

DoubleVerify Exposes ‘ViperBot,’ a New Global Fraud Scheme Attempting to Defraud Advertisers of Over $8 Million Each Month

March 25, 2022

DoubleVerify ("DV"), (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the discovery of “ViperBot,” a sophisticated advertising fraud scheme that attempts to steal over $8 million each month in ad spend across two of the industry’s most in-demand channels: connected television (CTV) and mobile video.

Client News