DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the launch of content-level controls for Meta’s Facebook & Instagram Feed and Reels – expanding the company’s footprint of trusted, independent brand suitability and media performance tools. This release will allow advertisers to proactively avoid content they deem unsuitable before their ads are served, enhancing brand impact across Meta’s platforms. This launch builds on last year’s release of post-bid brand safety and suitability measurement on Meta’s Facebook and Instagram Feeds and Reels.
DoubleVerify ("DV"), a leading software platform for digital media measurement, data, and analytics, today announced a preview of findings from its eighth annual Global Insights Report, which analyses media quality and performance trends across more than one trillion impressions from over 2,000 brands in 100 markets. The proprietary research uncovered the opportunities of and challenges for retail media networks, which continue to gain popularity with their rich consumer data and ability to reach audiences at the point of purchase, especially as cookie deprecation approaches.
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the expansion of its brand safety and suitability coverage on Meta to include measurement of Facebook and Instagram Feeds and Reels. With this release, global advertisers will be able to independently authenticate campaign quality and protect their brand equity within these engaging, user-generated media environments.
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today released findings from its global “Factors That Influence Brand Safety and Suitability” report. The groundbreaking study, conducted in collaboration with Publicis Media and leading brands such as Kraft Heinz, Reckitt and Comcast, is based on responses to ad and content stimuli from over 19,000 participants across 17 countries. The results help advertisers around the world better understand the factors they should consider as they seek a more holistic and nuanced approach to brand safety and suitability.
