Gaming is emerging as a core channel for youth engagement with TotallyAwesome’s annual Youth-First Digital Insights research released today finding social via gaming is fast becoming the choice for Australian Gen Alpha (4 - 18).  According to the research, Gen Alpha’s use of social media has declined an average of 8% over the past 12 months and they are instead turning to gaming platforms to socialise.  The report notes 50% of teens now game so they can play with their friends and 46% game because it makes them feel more connected with their friends.