impact.com, the leading partnership management platform, in partnership with WARC, an international marketing intelligence company, today released an in-depth research report on the rapidly evolving brand-influencer dynamic, which shows the disparity and alignment of perceptions of marketers and influencers, and offers guidance on how better alignment can lead to more effective and valuable partnerships. The report, Aligning Marketers and Influencers: Shifting Perspectives on Influencer Marketing Across the Funnel, reveals influencer and marketer perceptions around influencer marketing, especially given the rapid growth of the influencer market after a wave of investment and innovation on the heels of the COVID-19 pandemic.