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UX

Global research reveals APAC online retailers leading in user experience (UX) but lagging in omnichannel capabilities

Digital retailers across the APAC region (Australia, New Zealand and Singapore) are offering shoppers a strong online user experience (UX), scoring 61% globally – second only to the UK (65%) and in-line with US brands, according to data from dotdigital, the leading omnichannel marketing automation platform. However, while UX performed well, online retailers still needed to improve their omnichannel marketing capabilities in order to capitalise on increased ecommerce revenues, which have been accelerated by Covid-19.

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