Data released today by Meltwater about the upcoming referendum has found that the Yes campaign is building momentum, receiving a much higher volume of activity than the No campaign over the past 30 days. The data, which was drawn from a custom-built Meltwater data visualisation solution, tracks and unifies real-time data insights from multiple sources on The Voice referendum. It found that overall, the Yes campaign has over half of the share of voice than the No campaign, with X (Twitter) showing the greatest disparity with more than two thirds of mentions and more than double the rate of engagement than the No campaign.