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Programmatic advertising

Programmatic advertising generates 215,000 metric tons of carbon emissions each month across five major global economies

The programmatic advertising industry produces more than 215,000 metric tons of carbon emissions in a single month across five leading economies, the equivalent to more than 24 million gallons of gasoline being consumed. That’s according to Scope3’s ‘Q1 2023 State of Sustainable Advertising’ report, providing the most comprehensive data ever compiled on the digital advertising sector’s carbon footprint.

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