InfoSum, the world’s leading data collaboration platform, today announced the launch of Private Path. Circana, Experian, ITV, NCSolutions, S&P Global Mobility, and Tesco Media & Insight Platform are among the first who are in the process of utilising this new data solution designed for a privacy-focussed era of measurement and data collaboration. Taking the existing power, privacy and connectivity of InfoSum’s data clean room, Private Path allows organisations to securely maximise the value of first-party data outside of the clean room environment. By providing an alternative to traditional crosswalk processing, Private Path enables data, measurement and media partners to collaborate faster, safer and more cost-effectively.