In 2017, identity resolution will become a strategic imperative for brands as the race for consumer attention and loyalty intensifies. Marketers will focus on making their customer identities both persistent and portable, providing the ability to recognise and connect with customers with immediate, consistent and contextually relevant experiences. This forecast is among the findings outlined in Signal’s new special report, “How Digital Marketing Will Change in 2017: What Marketers Need to Know Now.”
Signal, a global leader in real-time, people-based marketing technology, today announced that for the second year in a row it is included on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America.
Signal, a global leader in real-time, people-based marketing, has expanded Australian operations to further service a growing client base across the Asia Pacific region, opening a second office in Melbourne and increasing headcount fivefold since the beginning of 2016. The company also announced a new name for its exclusive audience solution, ‘AmplifyIQ’, and NOVA Entertainment as the newest client.
Adoption of people-based advertising in Australia is rising quickly as advertisers experience superior performance and return on ad spend from addressable media campaigns.
Signal, a global leader in real-time, people-based marketing, today announced that Michael Twomey, one of Australia’s foremost thought leaders and innovators in data-driven digital advertising, has joined the company as Senior Vice President and Managing Director of People-Based Marketing.
Signal, a global leader in people-based marketing, today announced the launch of a new addressable media solution that gives digital advertisers and media buyers the ability to offer consumers more relevant and meaningful content, across devices and channels on publisher sites throughout Australia.
