JCDecaux is celebrating the culmination of its successful two-year partnership with concept and creative studio Haumi to showcase Māori art and cultural connection through the Pae Ātea kaupapa.

The latest campaign, Tuku Taniwha, will be displayed across JCDecaux’s digital network during April. The tuku (campaign) is inspired by the different traditions that remember and record taniwha and their presence through time. It features the simple "taniwha" wordmark, expressed in diverse forms to encourage open interpretation and reflection of our environment.