DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the launch of content-level controls for Meta’s Facebook & Instagram Feed and Reels – expanding the company’s footprint of trusted, independent brand suitability and media performance tools. This release will allow advertisers to proactively avoid content they deem unsuitable before their ads are served, enhancing brand impact across Meta’s platforms. This launch builds on last year’s release of post-bid brand safety and suitability measurement on Meta’s Facebook and Instagram Feeds and Reels.