The Australian digital advertising and ad tech industry job vacancy rates have dropped from 11.8% in July 2022 to just 4.5% in July 2023 according to the IAB Australia- 2023 Industry Talent Report released today. Demand for entry level employees has also plummeted from 27% of job openings to just 14%, with organisations instead seeking more experienced and commercially driven leaders. The vast majority of open roles are currently for sales managers and sales strategists, with companies focusing on driving revenue and seeking ways to stand out from their competitors.
The Australian digital advertising and ad tech industry job vacancy rates have continued to climb, reaching 11.8%, an increase of 2% points higher than in September 2021 when the market was already suffering a severe talent shortage. Despite this increase, data from the IAB Australia 2022 Industry Talent Report suggests that the job vacancy rate may be close to peaking, with an increasing number of companies reporting no job vacancies.
IAB Australia today released its inaugural Industry Talent Report which found that digital advertising and ad tech industry job vacancy rates have more than doubled in the last twelve months to reach 9.8%. The report notes that this surge was driven by a combination of strong market growth, changes in visa rules, lack of new talent entering the market due to border restrictions and the entry of new large global organisations into the Australian market, creating a critical squeeze on talent availability and an increase in the cost of talent.
