IAB Australia has launched its Video Advertising Council, drawing members from organisations representing a range of offerings and products in the digital advertising industry. In keeping with the IAB’s “Big Tent” principle the members include publishers, networks and agencies to ensure that all key issues and challenges faced by the industry are addressed. Launch members include Adaptv, Foxtel, Google, MCM, MCN, VENA, SpotXchange, SBS, TEN, TubeMogul, TVN Videology, and Yahoo!7, with more organizations expected to join in the coming months.