The cost-of-living crisis is impacting ANZ shoppers this festive season, with a rise in bargain hunting over last year.

The new research from InMobi and Glance, which surveyed over 1,000 Australian and New Zealand smartphone users, showed that whilst the majority (65%) still plan to maintain or increase their budgets. The 2023 Holiday Advertiser's Guide for Australia and New Zealand reveals there has been a marked shift in buyer personas, with more bargain hunters and less shoppers sticking to specific brands.