Leading Out-of-Home company JCDecaux New Zealand, has released its latest research report, "Gen Z: The In Real Life Opportunity." This comprehensive study provides New Zealand brands and marketers with invaluable insights into effectively connecting with the increasingly influential Gen Z consumer segment.
TotallyAwesome, a youth-first specialist marketing and media company, announces the appointment of four senior executives as it grows operations in Asia Pacific to cater for the demand in brands wanting to engage Gen Z and Gen Alpha. Pablo Gomez joins as Chief Strategy Officer APAC, Belinda Casselden as Head of Marketing APAC, Brian Riedlinger as Chief Delivery Officer and Jeff Franco as Regional Head of Growth APAC. All four roles are newly created positions.