IAB Australia has launched a Digital Ad Fraud handbook for publishers, marketers, and agencies.  Authored by its Standards and Guidelines Council, with inputs from independent ad fraud researchers and guest contributors, the Handbook provides objective guidance, exploring the different forms of ad fraud and making recommendations for best practice. It also details IAB Tech Lab’s Programmatic Transparency Standards and Best Practices for the disclosure of ad fraud attacks, as well as addressing the topic of potential ad fraud in CTV.