Viewing entries tagged
DSP
InMobi, a leading provider of content, monetisation and marketing technologies that help businesses fuel growth, today announced a direct integration of its InMobi Exchange supply-side side platform (SSP) into Yahoo’s demand-side platform (DSP). This will give advertisers, brands and media buyers across Yahoo’s extensive global portfolio of clients direct access to premium in-app supply and a global user base, at scale.
Rubicon Project (NYSE: RUBI), the Global Exchange for Advertising has announced it has opened up its exchange to DSPs for programmatic buying in guaranteed private marketplaces, with Google’s DoubleClick Bid Manager the first DSP to integrate. Rubicon Project is the only third party exchange to currently offer programmatic guaranteed buying for all deal types within the DoubleClick Bid Manager Marketplace Interface.
Rubicon Project (NYSE: RUBI), the global exchange for advertising, today announced that it has acquired nToggle, a technology company that makes it easier and more cost effective for programmatic buyers to find the inventory they’re looking for among the billions of bid requests they receive each day.
Pocketmath, a pioneer in mobile programmatic advertising, has confirmed the appointment of Jono Smith as general manager for the expanded region of Japan, Asia Pacific, Australia and New Zealand. Based in Melbourne, Smith will be responsible for strategic growth, revenue and team development across the region.
T:+61 (2) 8905 0995 PO Box 181, Cammeray NSW 2060
info@einsteinz.com.au
