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CTV advertising
The IAB Australia Video Council has released its Connected TV Handbook to assist marketers and agencies better understand the market. The Handbook, which was first published in 2020, has been updated to explore the opportunities for advertising through data and personalisation, provide a framework for measurement, outline planning considerations and elements of creativity, and also includes an update on IAB Tech Lab Standards and an introduction to the Advanced TV product roadmap.
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced it has entered into an agreement to acquire OpenSlate (“OpenSlate”), a pre-campaign contextual targeting platform that enables brands to align advertising with suitable or contextually relevant content across social video and CTV. The acquisition of OpenSlate is a cash and stock transaction valued at $150 million and is expected to close this quarter (the “Acquisition”).
DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, today announced it is the first to partner with major broadcasters in Australia and New Zealand to offer quality measurement of their CTV advertising inventory.
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