Magnite (NASDAQ:MGNI), the world’s largest independent omnichannel sell-side advertising platform, today announced Magnite Streaming, a singular supply side platform that merges leading technology from the Magnite CTV and SpotX platforms. Magnite Streaming empowers media owners to maximise the value of their assets holistically across live and VOD inventory, CTV and OTT environments, and addressable linear, while gaining insights to more efficiently and effectively drive their businesses. Magnite’s CTV and OTT clients include Nine, TVNZ, Emtek Digital and Samsung Ads. Magnite Streaming also provides advertisers with unparalleled access to CTV and OTT inventory, audience targeting capabilities and real-time reporting.
Magnite (Nasdaq: MGNI), the largest independent sell side advertising platform, today announced the launch of Live Stream Acceleration (LSA), a technology designed to help CTV publishers optimise their live inventory programmatically. LSA helps publishers more effectively monetise their supply, ensuring that ads are served in a timely manner without burdening their technical infrastructure.
Magnite (Nasdaq: MGNI), the largest independent sell-side advertising platform, today announced that it has entered into a definitive agreement to acquire SpotX from RTL Group for $1.17 billion in cash and stock. SpotX is one of the leading platforms shaping CTV and video advertising globally.
Magnite (NASDAQ: RUBI), the largest independent sell-side advertising platform, debuts today following the merger between Rubicon Project and Telaria in April 2020.
Rubicon Project, the global exchange for advertising, has announced the completion of its first Asian Connected TV (CTV) integration with Hong Kong’s leading OTT Platform, myTV SUPER. The integration means that media buyers will be able to access TVB’s web, app and CTV inventory through Rubicon Project’s Exchange. Rubicon Project has also indicated it is also exploring opportunities with additional Over-The-Top (OTT) and CTV players across Asia.
