DV Launches News Accelerator, Empowering Advertisers to Tap into Engaged News Audiences While Ensuring Brand Suitability

October 16, 2024

DoubleVerify (“DV”) (NYSE: DV), the leading software platform for digital media measurement, data and analytics, today announced the launch of its News Accelerator program. Over a year in the making, this initiative will further align DV's product innovation with the needs of the news industry, and encourage advertiser spending on news and journalism. Key components include the introduction of DV News Plus, a positive contextual segment for news, advanced suitability controls and enhanced analytics tools to drive more positive advertiser engagement with news. Through the program, DV will foster partnerships and feedback loops with dozens of news publishers, across the spectrum of news content - from regional and niche publications to global news leaders, and will educate the industry on how to balance brand suitability with the brand-building opportunity presented by news content. To underscore the investment in the initiative, DV has appointed industry veteran Jack Marshall as the company’s Head of News, who will spearhead the work.

DoubleVerify to Introduce Pre-screen Content Controls on Meta, Strengthening Brand Safety, Suitability, and Media Performance

October 11, 2024

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the upcoming introduction of content-level pre-screen avoidance on Meta’s Facebook & Instagram Feed and Reels, expanding its suite of independent brand safety and suitability tools. This release will empower advertisers to proactively avoid content they deem unsuitable before their ads are served, protecting brand reputation across Meta’s platforms.

DoubleVerify Expands AI-Powered Brand Suitability Coverage on Meta to Include Inflammatory Politics & News

September 9, 2024

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the rollout of DV’s Inflammatory Politics and News (“IPN”) category on Meta. This expansion empowers advertisers to independently authenticate campaign quality against controversial news and political topics, enabling them to choose the level of protection that best fits their brand requirements.

DoubleVerify Bolsters Media Quality Authentication on Pinterest with Brand Safety and Suitability Measurement

June 14, 2024

DoubleVerify (“DV”) (NYSE: DV), the leading software platform for digital media measurement, data and analytics, today announced an expanded partnership with Pinterest to offer brand safety and suitability measurement. With this release, global advertisers can independently authenticate campaign quality and help protect brand reputation within this engaging, user-generated online media environment.

DoubleVerify Enhances Proprietary ‘Made for Advertising’ (MFA) Measurement & Protection Solution with Tiered Brand Suitability Categories

February 14, 2024

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the launch of new tiered brand suitability categories to address “Made For Advertising” (MFA) measurement and protection in a more nuanced and brand-specific way.

DoubleVerify Earns MRC Accreditation Across Its Suite of Programmatic Targeting Services

March 4, 2022

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced that it has been granted accreditation by the Media Rating Council (MRC) across its suite of programmatic targeting services.

Tremor International Taps DoubleVerify for Authentic Brand Suitability

November 5, 2021

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the launch of its Authentic Brand Suitability solution with Tremor International (“Tremor”), a leader in video and Connected TV (“CTV”) advertising. Tremor offers an end-to-end technology platform, encompassing the Tremor Video DSP and the Unruly SSP, that enables advertisers to reach relevant audiences and publishers to maximize yield on their digital advertising inventory.

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