Blitz, a premier analytics platform offering real-time insights, stats, and improvement tools for gamers, has selected Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, as its preferred SSP. This builds on a successful partnership that has seen Blitz’s gross revenue grow triple-digit percent on Magnite’s DV+ SSP in the first half of 2024. Blitz is concentrating all programmatic deals through Magnite to offer advertisers easier access to the company’s omnichannel inventory including display and video.