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BeatSting
DoubleVerify ("DV"), a leading software platform for digital media measurement, data, and analytics, today announced the discovery of “FM Scam,” the latest audio fraud scheme to date that was identified and mitigated by DV’s Fraud Lab using a proprietary combination of AI-powered technology and human review.
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the discovery of “BeatSting,” the first large-scale ad impression fraud scheme to target audio inventory. Since the DV Fraud Lab first identified the family of fraud in 2019, an estimated $20 million has been siphoned from advertisers. BeatSting alone is responsible for costing unprotected advertisers up to $1 million per month.
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